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Winter’s cuffing season isn’t over after end-of-the-year holidays — February marks a prosperous season for retailers, particularly those offering sensual products for couples. Beyond the roses and chocolates, Valentine’s Day is an ideal opportunity to explore pleasure with a romantic partner — or alternatively, indulging in one’s self pleasure.
I conducted a little experiment the other day using my mobile phone. Pressing the microphone on the Google Bar I asked, “Where can I find the best vibrating anal toys?” Instead of seeing a list of local adult retailers, a variety of news aggregation sites like Cosmo, Huffington Post, Refinery 29, and Bustle popped up. These websites, as well as Amazon (no surprise there), dominated the first couple pages.
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There is more to marketing than just acquiring new customers. What’s vital to the success of any business is something called client retention. Whether you’re a brick-and-mortar retailer location, or a B2C ecomm seller, or even an adult brand manufacturer, making customers come back over and over again after their first purchase is a challenge. As marketers, we are always thinking of new ways of capturing a customer's attention.
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