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Articles by Angela Troccoli
Together, Blue Yonder and Microsoft Are Redefining Supply Chain Digitalization
Everyone agrees that, in today’s volatile business environment, supply chains need to be digitized — connected in real time, and fed by shared data — to identify exceptions, define intelligent resolutions, and maximize both cost and service outcomes. Meeting these requirements isn’t possible without rich data, and data isn’t useful without a robust data infrastructure, as well as the tools to use it.
A B2B game plan for marketplace operators and sellers
There has never been a better moment to sell products and services online. Today’s sellers have an abundance of new opportunities to establish partnerships and use technology to reach new audiences. And while ecommerce has traditionally been associated with consumer products and services, the new possibilities for B2B sellers are quickly catching up: B2B ecommerce sales totaled $1.63 trillion in 2021, representing a 50% increase over just two years.
Why Are Foodservice Wholesalers Turning to the Marketplace Model?
The Covid-19 crisis served as a watershed moment for foodservice wholesalers. For those that had already invested in a robust eCommerce strategy and marketplace functionality, adapting during this time proved to be an easier task, galvanizing suppliers, staff and customers to swiftly switch focus. However, for those that had yet to commit to a digital presence or were relying on the wrong digital channels, changing to new, creative ways of conducting business was challenging.
What Consumer Marketplace Trends Continue To Tell Us About the Future of B2B eCommerce
If you look at some of the biggest B2C trends that have emerged over the past decade - from social media to omnichannel sales, and even marketing tactics - they’ve all been adopted by B2B sellers. Why? Because professional buyers are consumers too, and our experiences as consumers have a profound impact on expectations and behaviors in the workplace. Professional buyers are becoming increasingly comfortable with digital solutions. In 2021 B2B eCommerce sales totaled $1.63 trillion, up 50% from 2019.
Airbus Helicopters and Parts Town Share How They’re Delivering a Better B2B Digital Buying Experience
Commerce is becoming increasingly digitized, and the B2B sector is no different. Collective sales on B2B marketplaces grew 130% year over year in 2021 – . As buyers become more comfortable with making business purchases online, companies are coming under new pressures to deliver an overall better shopping experience: one defined by increased product selection, better delivery options, and more competitive pricing.
Finding Profitable Growth With Enterprise Marketplaces in Wholesale Food & Beverage
The food and beverage industry is uniquely time-sensitive. The majority of products are perishable and need to be carefully stored, transported, and placed in-store by a certain date to avoid spoiling. This leaves food and beverage (F&B) wholesalers particularly susceptible to volatile shifts in demand and subsequent out-of-stocks: exposing the rigidity – and fragility – of the food supply chain. In response, wholesalers have evolved from ‘just in time' to ‘just in case’ models.
Finding your place in the new B2B marketplace battle zone
It was the American politician and women’s rights advocate Jeannette Rankin who said, “You can no more win a war than you can win an earthquake.” This line of thought is especially fitting for wholesale distributors that need to face the reality of marketplaces posing an increasingly bigger risk for their business. The tumultuous past year has left distributors grasping for any and all opportunities to maintain business continuity and continue to deliver on customer needs.
Everything You Need to Know When Launching a B2B Online Marketplace
The professional buyer is evolving, increasingly turning to eCommerce channels to meet their business needs. In this shift, online marketplaces have become the preferred solution – B2B online marketplaces are currently growing at twice the rate of traditional eCommerce and are expected to double their current proportion of B2B eCommerce sales by 2025. The marketplace model affords businesses more than just a way to fulfill a buyer’s immediate order.
How Marketplaces are Driving Growth for Industrial Supply Distributors
Wholesale distributors in industrial supply are facing new changes and challenges in 2021. Already-evolving customer expectations were accelerated by COVID-19, while digital disrupters and new external pressures transformed the end-to-end value chain. The distributors who thrive in the years ahead will be those who rise to the occasion, taking measures to increase their scale and sophistication and keeping pace with manufacturers, customers, and competitors.
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