Michel Walrave1* Sofie Robbé1 Luna Staes2 Lara Hallam1,3 1Research Group MIOS, Department of Communication Studies, University of Antwerp, Antwerp, Belgium 2Research Group M2P, Department of Political Sciences, University of Antwerp, Antwerp, Belgium 3Department of Business and Law, AP University of Applied Arts and Sciences, Antwerp, Belgium Background: Sharenting, parents’ sharing of personal information about children on social media is becoming increasingly controversial.