In 1973, Sydney's Daily Telegraph ran a series of articles on how to start your own action group. Environmental activism was becoming mainstream and, the paper said, action groups were "springing up in NSW at the rate of two a week". The series included a profile of Judy Gjedsted, headlined: "Blonde who beat richest man in the world." Judy was part of the fight to stop a coal development south of Sydney — described in the article as "one of the most successful campaigns ever staged in Australia".