Anna Vandervliet
Sydney
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Articles by Anna Vandervliet
Insight Alert - Trends In IP Filings In Australia
Herbert Smith Freehills Kramer LLP are most popular: within Wealth Management, Insolvency/Bankruptcy/Re-Structuring and Employment and HR topic(s) with Inhouse Counsel with readers working within the Law Firm industries IP Australia has released its annual Australian IP Report (Report), analysing 2025 filing data for patents, trade marks, design rights and plant breeder’s rights and identifying trends in Australia’s intellectual property (IP) landscape and economy more broadly.
Current Trends In IP Filings In Australia
KL Herbert Smith Freehills Kramer LLP More Herbert Smith Freehills Kramer is a world-leading global law firm, where our ambition is to help you achieve your goals. Exceptional client service and the pursuit of excellence are at our core. We invest in and care about our client relationships, which is why so many are longstanding. We enjoy breaking new ground, as we have for over 170 years. As a fully integrated transatlantic and transpacific firm, we are where you need us to be.
Current trends in IP filings in Australia
[co-authors: Madeline Gelagin and James Boyd-Clark] IP Australia has released its annual Australian IP Report (Report), analysing 2025 filing data for patents, trade marks, design rights and plant breeder’s rights and identifying trends in Australia’s intellectual property (IP) landscape and economy more broadly. As usual, it contains many interesting insights across different IP rights and industry sectors. We have unpacked some key ones in this article.
Australia's National AI Framework: Copyright, Standards, And A New Office Of AI
Tess Mierendorff’s articles from Herbert Smith Freehills Kramer LLP are most popular: within Intellectual Property topic(s) in Australia Herbert Smith Freehills Kramer LLP are most popular: within Wealth Management, Employment and HR and Technology topic(s) with Inhouse Counsel Prime Minister Anthony Albanese has outlined the Australian Government's intended national approach to Artificial Intelligence (AI).
Australia's Proposed National AI Framework
KL Herbert Smith Freehills Kramer LLP More Herbert Smith Freehills Kramer is a world-leading global law firm, where our ambition is to help you achieve your goals. Exceptional client service and the pursuit of excellence are at our core. We invest in and care about our client relationships, which is why so many are longstanding. We enjoy breaking new ground, as we have for over 170 years. As a fully integrated transatlantic and transpacific firm, we are where you need us to be.
Australia's National AI Framework: Copyright, Standards, and a New Office of AI
Prime Minister Anthony Albanese has outlined the Australian Government's intended national approach to Artificial Intelligence (AI). The proposals bring responsibility for AI regulation in Australia within a newly created ‘Office of AI’ within the Department of Prime Minister and Cabinet, reflecting the importance with which the Government views facilitating frontier AI investment to Australia. More detailed announcements are expected to follow in the coming months.
Zipped Up: High Court Of Australia Confirms Narrow Application Of Honest Concurrent Use Defence To Trade Mark Infringement
KL Herbert Smith Freehills Kramer LLP More Herbert Smith Freehills Kramer is a world-leading global law firm, where our ambition is to help you achieve your goals. Exceptional client service and the pursuit of excellence are at our core. We invest in and care about our client relationships, which is why so many are longstanding. We enjoy breaking new ground, as we have for over 170 years. As a fully integrated transatlantic and transpacific firm, we are where you need us to be.
Unlocking Competitive Advantage: The Strategic Role Of Trade Secrets In IP Protection
KL Herbert Smith Freehills Kramer LLP More Herbert Smith Freehills Kramer is a world-leading global law firm, where our ambition is to help you achieve your goals. Exceptional client service and the pursuit of excellence are at our core. We invest in and care about our client relationships, which is why so many are longstanding. We enjoy breaking new ground, as we have for over 170 years. As a fully integrated transatlantic and transpacific firm, we are where you need us to be.
Enforcing Trade Secrets Across Borders: A Comparative Look At The UK, EU, US, Australia And China
Heather Newton’s articles from Herbert Smith Freehills Kramer LLP are most popular: in Europe in Europe in Europe in Europe in Europe Herbert Smith Freehills Kramer LLP are most popular: within Intellectual Property, Environment and Law Department Performance topic(s) Trade secrets are increasingly recognised as vital assets in the intellectual property portfolios of modern businesses.
Out with the old, in with the new: New AANA Environmental Claims Code comes into force targeting greenwashing in Australia
The updated and enhanced Australian Association of National Advertisers (AANA) Environmental Claims Code (the New Code) came into effect on 1 March… Please login or register to continue reading. Register
Out with the old, in with the new: New AANA Environmental Claims Code comes into force targeting greenwashing in Australia
The updated and enhanced Australian Association of National Advertisers (AANA) Environmental Claims Code (the New Code)1 came into effect on 1 March 2025. The New Code lifts the standards applying to environmental claims, whilst at the same time broadening the types of claims to which the rules apply.
Batteries and IP - Protect your innovation
The days when batteries were simple chemical-based means of storing energy are history. The modern and rapidly evolving age of battery power is built upon sophisticated technology and innovation to widen the use cases, with intellectual property (IP) playing a crucial role in the sector.
The IP in AI: Recent Updates and Developments
From the rise in deepfakes appearing online to the increased accessibility of generative programs such as Chat-GPT and DALL-E, it seems that around every corner there is a new development in the ML and AI space.
The IP In AI: Can AI Infringe IP Rights?
In this series, we have explored whether IP rights protect AI systems themselves and whether copyright or patents provide protection for AI-generated works or inventions, however, equally as controversial is the way in which AI systems use others' works. At their core AI systems are computer systems, working on large volumes of data. Those systems – and most obviously those data – are often the products of others' intellectual and economic investment.
The IP in AI: Can AI infringe IP rights?
In this series, we have explored whether IP rights protect AI systems themselves and whether copyright or patents provide protection for AI-generated works or inventions, however, equally as controversial is the way in which AI systems use others’ works. At their core AI systems are computer systems, working on large volumes of data. Those systems – and most obviously those data – are often the products of others’ intellectual and economic investment.
The IP in AI: Can patents protect AI-generated inventions?
For centuries, patent law has rewarded those who devise new and inventive solutions technical problems. As AI systems become more sophisticated, patent offices and courts around the world are now faced with a challenge: what if the “inventor” is not human? The patent system rewards the development of new and useful inventions with exclusive rights to exploit these inventions for a certain period of time.
US Court Refuses Copyright Registration For AI-Generated Art
Dr Thaler's latest attempt to obtain IP protection for "creations" of his AI system has failed, with a US Court rejecting copyright protection for an AI-generated artwork. Dr Thaler has become well-known as the owner of the DABUS AI which he has been seeking to have identified as the inventor of a patent at multiple patent offices around the world. So far he has done so without much success, although he is currently awaiting the outcome of an appeal in the UK Supreme Court.
Series: The IP in AI
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Uses of machine learning and AI are expanding rapidly, and IP rights play a critical role in both regulating the use of AI and protecting the rights of inventors and creators. In this series, we will explore the key challenges governments worldwide are currently grappling with in order to provide the right level of protection to AI and ML systems. The enormous investment being made into machine learning and AI means that investors expect protectable returns.
By Aaron Hayward, Anna Vandervliet, Byron C. Turner, Rachel Montagnon, Peng Lei, Alex Wang Verified, Giulia Maienza
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Lexology
Verified
Reckitt Benckiser throws cold water on Proctor & Gamble’s new “30 Minute Miracle” dishwashing tablet
The ‘dishwashing wars’ continue, with the Federal Court of Australia ruling on another application for an urgent interim injunction relating to dishwashing tablets. This product category has been the subject of a number of disputes between competitors in recent times (see previous articles here and here).
The IP in AI: Can IP rights protect AI systems?
With the expanding popularity of ML and AI systems, developers and investors expect those systems to be protected from unauthorised use by others. Providing suitable protection to encourage and reward investment in the creation of intellectual property – but balancing that against the rights of the public to use those creations – is one of the core aims of the intellectual property system.
Red card or fair play? Ambush marketing back in the news as FIFA World Cup kicks off
Ambush marketing can be an impactful, but legally risky, advertising strategy. Businesses that are the subject of, or otherwise engaging in, ambush marketing should consider potential infringement of the target brand’s intellectual property rights.
Australian Consumer Law marks 10 years with some large penalties | Lexology
Australia May 26 2021 The Australian Consumer Law marked its tenth anniversary on 1 January 2021. Some belated presents were recently delivered in the form of the confirmation of, and the handing down of, Australia’s two largest ever penalties for contraventions of the Competition and Consumer Act 2010 (Cth) (CCA).
ACCC to up the ante in consumer protection matters | Lexology
The ACCC recently released its Annual Report for the 2017/2018 financial year.1 As well as looking back at the ACCC’s performance over the year, for companies operating in the consumer and retail sectors, it also provides useful insights into where the ACCC is heading in the area of consumer protection. The year ahead is likely to be another busy year for the ACCC on consumer protection issues, with a continued focus by the ACCC on proactive enforcement action.
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