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Anse Leighton

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Articles by Anse Leighton

SA's paperless vaccine rollout highlights importance of data management

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By Hemant Harie, Anse Leighton
| Bizcommunity Verified
South Africa has taken a paperless approach to the rollout of the Covid-19 vaccinations, with the Electronic Vaccine Data System (EVDS) being used to store and process patient information. EVDS also tracks these vaccines and the logistics processes around their delivery. While this system should offer a number of benefits over a more manual approach, not least of which is preventing loss of the vaccines data, it does bring a critical need for data management to the fore.
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#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many think

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By Ruth Cooper, Daren Poole, Andrew Smit, Anse Leighton
| Bizcommunity Verified
Planning for a future in an age without third party cookies (as well as Apple's intense privacy-first changes) is not only causing some serious head scratching, but has placed a real urgency on marketing leaders to respond. Photo by Kevin Ku© from Pexels If they hope to adapt to the new regime, they will need to design and implement first-party data strategies that both meet their need for information, as well as building and nurturing lasting relationships with their customers.
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