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Inspiring, confident, and creative are all traits you’d likely expect of strong design leaders, and these qualities are absolutely necessary. But how do they inspire with confidence and creativity? With experience, hard work, and talent, for sure — but it goes beyond that. As Jared Spool of Center Centre-UIE points out, design leadership is not design management. “Management is essential for a design team to succeed,” he writes. “But it’s not design leadership.
For enterprises, startups, and agencies building out a design practice, it’s common doctrine that senior designers are your most valuable design asset as a business. It’s a well-known sentiment because it makes sense: To produce high-fidelity work, you need experience on your side. That’s something I’ll never argue with.
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