Abstract As one of the most prevalent malignant tumours of the digestive tract, colorectal cancer poses a serious threat to human health. While enterostomy procedures offer new hope for colorectal cancer patients, they also present new challenges to their ability to manage enterostomy care. Health information on enterostomy care is widely disseminated through short-video platforms such as TikTok and Kwai, which are popular for their strong dissemination power and interactive advantages.