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Do you fear to appear twice on Google when someone somewhere hits the ‘search’ button? It could be a quote, a boilerplate, or even product details on your e-commerce site that you copied from a brand. The fact is, it’s impossible to be 100% duplicate content-free on the internet no matter what. However, this doesn’t mean that anybody is free to copy and paste the content they see online without getting noticed.
The nature of content marketing and SEO is such that they are constantly evolving. As a marketer, you need to keep up and change your strategy with the times. One of the recent SEO trends is the emergence of topic clusters. You can no longer create content around keywords and expect it rank well. Today, it’s about creating content around key topics pertaining to your business or niche rather than just keywords. Why’s that? It’s because search queries have changed.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
