Sugoi Saturday is a platform for small businesses to reach new audiences while bringing the community together. It started back in 2017. This year it was located at the OC fair grounds instead of the Honda Center. The event was free, and I attended on Saturday December 10th. Atmosphere There were a lot of guests. Tons of vendors selling anime themed merchandise were set up throughout the lot. Some of the notable vendors were lovelytimeart, goozeepins, tsunderesharks (Annie), zukarishop, and kinokovi.