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For a long time, it was commonplace to hear people say, “The more things change, the more they stay the same.” But that truism has given way to a new one in the B2B world: everything has changed. It has done so profoundly and quickly—and will only continue in that vein. At the Marketing Nation Roadshow in Boston on October 3, Marketo’s CEO, Steve Lucas, shared a vision for how modern marketers can capitalize on this new reality.
As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be the ones who win over the hearts and minds of their customers.
With 2016 well underway, now is a good time to tackle your 2016 marketing reading list. Here are our suggestions for the must-read marketing books this year. To help you get the most out of your time with a short list of the best marketing books, these five publications written by well-known marketing experts provide top-notch best practices and practical how-to’s spanning several foundational areas of marketing.
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