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Conflicts of Interest The authors declare no conflicts of interest. Data Availability Statement The data that support the findings of this study are available from the corresponding author upon reasonable request. References 1 and , “Color Perception: Objects, Constancy, and Categories,” Annual Review of Vision Science 4, no. 1 (2018): 475–499, https://doi.org/10.1146/annurev-vision-091517-034231.
1 Introduction The application of color and material properties is pivotal in shaping consumers' emotional experiences in the design and consumption of contemporary fashion textiles. Studies have shown that the visual stimulation of fabric colors not only triggers psychological associations but also conveys emotional and symbolic meanings [1]. Simultaneously, material properties, such as the physical characteristics of fabrics, influence the consumer's experience during product use.
This study examines the impact of low-saturation background colors on working memory through a detailed multimodal analysis involving functional near-infrared spectroscopy (fNIRS), eye tracking, and subjective assessments. The aim is to identify colors that enhance or impede cognitive performance and uncover the physiological mechanisms involved.
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