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We know more people are shopping online than ever before. Our own global research revealed that nearly a third of consumers shop online once or more a week. And another 64% shop a hybrid of online and in-store. However you slice it, the brick-and-mortar is lagging behind. Brands big and small are becoming laser-focused on improving their website and digital experience, and rightly so. Your product page is your new storefront.
Mother’s Day is the time to honor Mom and all that she does. And, if there was ever a time to celebrate, it was this year. The pandemic cast a spotlight on just how much moms do and how they’ve stepped up recently to take on extra responsibilities. Your relationship with your mom may seem even more valuable and meaningful now, especially if you haven’t gotten to see her over the past year. Mother’s Day has long been a popular shopping holiday.
Why do we like being asked tricky questions? Whether it’s a quizmaster asking for factual information in a way that would have had us squirming at our desks in school or whether it’s the cryptic interrogation of a crossword setter who seems bent on twisting our brains to the point of insanity, our joyful response says much about the human condition and what it is that makes the human intellect special, and hints at the nature of knowledge, creativity and humour.
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