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Articles by Audra Sorman
When Lead Management and Dating Align: Get Your Prospects to Swipe Right
Alright, alright, alright. It’s 2017 and the dating scene is now digital. With Tinder making more than 26 million matches a day, it is time for marketing and sales departments to take a play from the online dating handbook. Think about how your marketing and sales teams are engaging digitally with prospects. Would you “swipe right” for those messages? Chances are your organization’s messages might be raising “creeper” flags for prospects.
4 Effective Methods to Increase Your Survey Response Rates
If you build it, they will come…right? When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. But creating your survey is just the start—perhaps the biggest hurdle to overcome is actually getting your potential and existing customers to take it.
4 Effective Methods to Increase Your Survey Response Rates - Marketo
If you build it, they will come…right? When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. But creating your survey is just the start—perhaps the biggest hurdle to overcome is actually getting your potential and existing customers to take it.
How to Use Surveys for B2B Lead Generation
While lead forms are a great way to capture contact information about your prospects, they may not collect other critical information because too many fields can overwhelm potential customers. For example, let’s say you do demand gen for a tech company. You’ve got a database full of leads who filled out their basic contact information, but what about the details beyond their job title and function? What are your prospects’ biggest pain points, and what kind of content do they prefer to consume?
How to Use Surveys for B2B Lead Generation - Marketo
While lead forms are a great way to capture contact information about your prospects, they may not collect other critical information because too many fields can overwhelm potential customers. For example, let’s say you do demand gen for a tech company. You’ve got a database full of leads who filled out their basic contact information, but what about the details beyond their job title and function? What are your prospects’ biggest pain points, and what kind of content do they prefer to consume?
Accurate Customer Identity Data Means Higher Marketing ROI
It’s your biggest time of the year. The super bowl for your industry, and you and your team are firing on all cylinders. Your ad agency came up with a killer campaign and you’re ready to deliver it to your customers and prospects to drive them back to your site to make that purchase. You give your team your best “take it away!” scream to give the green light and get the show on the road! Now it’s time to sit back and watch customers arrive in droves to buy your amazing product, right? Wrong.
Foothills Park: Still (mostly) just for Palo Altans
by Audra Sorman / Palo Alto Weekly On a warm Sunday morning early last fall, 24-year-old Katie Williams rode her bike from her East Palo Alto home up Page Mill Road to the entrance of Palo Alto's Foothills Park. After reaching the park's entrance, Williams was stopped by a park ranger at the gate. "She asked me if I lived in Palo Alto, and I said 'Yes' because I didn't know that there was such a difference between East Palo Alto and Palo Alto.
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