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For years, the digital advertising industry has grown on the back of user data by creating an ecosystem that is complex, opaque, and leaks data. But today, privacy is dramatically changing the way advertising is bought and sold, where the data that was once accessible by third parties is increasingly out of reach. Several factors drive the disruption faced by publishers and advertisers. Firstly, consumers are more informed than ever about how their data is used.
By Aurélien Dubot, VP of Marketing, Critizr Over lockdown, consumers have increasingly turned to messaging apps to communicate with their favourite brands. Fast, convenient and personal, it’s a trend that will endure, presenting brands with a challenge, but also an opportunity for a dynamic new type of customer engagement. As physical stores start to re-open, what part will messaging play in the new customer journey?
Today’s consumers are more and more connected, through an increasing number of devices. At the same time, their expectations are growing based on standards set by industry leaders and new market entrants that are, thanks to the ubiquitous connectivity, easier to connect with and adopt. Consequently, all industry sectors, especially retail, are seeing rapid evolutions that will shape the market in the next five years.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
