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Articles by Balance Qi
CNY 2026: How luxury brands turn tradition into engagement
For the Year of the Horse, luxury brands are becoming culture curators, shifting their focus from storytelling alone to creating meaningful points of interaction.
Mock the ‘curator,’ peel the pomelo: China’s new lexicon
Trending buzzwords mark a generational pivot — less self-branding, more self-soothing. As Chinese Gen Z reshapes identity around emotional states and digital language, buzzwords like ‘real-life vibe’ and ‘love your inner self’ signal a broader shift in how youth engage with brands and the world.
Loewe bikes, LV ship: Top 6 China marketing campaigns of 2025 | Jing Daily
Capturing the imagination was key to winning Chinese consumers in 2025. Here’s what Loewe, Louis Vuitton, and Adidas got right.
Inside Hainan’s new customs regime — and what it really means for brands | Jing Daily
Beyond zero tariffs and lower tax rates, Hainan’s real opportunity lies in converting price advantages into experience-driven retail leadership. The first batch of duty-free goods that completed customs clearance is seen after the launch of island-wide special customs operations in Hainan on December 18, 2025. Image: Getty Images The first batch of duty-free goods that completed customs clearance is seen after the launch of island-wide special customs operations in Hainan on December 18, 2025.
Balance Qi | Jing Daily
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