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Articles by Barry Ridley
Using Rheometers to Enhance Brand Identity of Salad Dressing
How do food manufacturers of sauces and dressings distinguish their premium brand products? Taste comes first and foremost. Not far behind is the handling property—namely, visual appearance in the bottle and flow behavior when poured on salad. Consumers judge “thickness” and “creaminess” in the supermarket by holding the bottle and moving it gently from one side to another. Perception of how the dressing is likely to pour comes from this simple action.
Rheological Creep Test Simulates Sag and Leveling Phenomena
“Creep” is the technical expression used to describe deformation or flow of a material under a constant force. When paint is applied to a horizontal surface with a brush, lines created by the bristles are visible immediately afterwards. Within a short amount of time, the lines may disappear and leave a perfectly smooth surface. This flow behavior is referred to as “leveling”. When paint is applied on a wall with a brush, paint droplets may suddenly coalesce and appear to slide down the wall.
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