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Large language model (LLM) agents are extending agent-mediated commerce on the Web from shopping for consumers to operating businesses for sellers. In online-to-offline (O2O) commerce, decisions are issued through Web-based platforms but realized through costly physical execution. Evaluating such agents requires going beyond individual transactions to ask whether decisions made online turn into sustained economic returns.
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As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.