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In today’s digital landscape, hyper-personalisation at scale is not just a competitive advantage but a necessity. As businesses strive to deliver tailored experiences, the need for AI-driven decisioning becomes paramount. However, the challenge lies in determining where this decisioning should reside across various platforms, including Cloud Data Warehouses, Customer Data Platforms (CDPs), and Marketing Automation Platforms.
With the announcement that Google is sunsetting their web testing and personalization tool, Google Optimize, brands who rely on the tool need alternative ways to continue to perform A/B testing, conversion rate optimization, and personalization of web experiences.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
