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In fact, according to Wyzowl it’s now used by 90% of businesses. An increased demand for our craft is great to see, but this also means we’re operating within a crowded marketplace, and the battle for consumers’ attention is higher than ever. A key way to make content count, and reach and resonate with the masses: it’s all about relevance and newsworthiness — and in an ideal world, and client approvals permitting, news-jacking.
By Ben Heaysman, Film & Content Creator, Sledge A few years ago, Sledge’s film briefs came in separately from our event ones, and on occasion we would end up producing content for an event, too. Usually, though, this was a bit of an afterthought on the client’s part, as video content didn’t have the same pull as it does today.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
