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Articles by Ben Humphry
Facebook data decision by Bundeskartellamt (Germany's regulator) is immense for all data driven marketers
The decision by Bundeskartellamt, Germany’s competition authority, to rule against Facebook’s plans to merge user data from Messenger, WhatsApp and Instagram is hugely significant and perhaps the first step towards the separation of data from the digital monopolies.
Publicité digitale : Les marques reprennent le contrôle et mise sur le self-service
Chronique de Ben Humphry Iotec 12/02/19 14:02 Twitter LinkedIn Facebook Viadeo Email La confiance en l'industrie de la publicité est en perte de vitesse, les relations annonceur-agence se détériorent et la fraude est omniprésente. Quelle sécurité pour les marques ? Gérer ses achats d’espaces publicitaires en interne, est-ce une bonne idée ? Les clients veulent un maximum de liberté et de transparence...
GDPR, Google and who owns the Global Data Stream
The French regulator's record fine for Google proves that the data industry is being forcefully awoken to a new reality where control over data shifts towards the individual and away from corporations. So what can we expect going forward? Craig Hanna explores the ramifications of the GDPR ruling, why there should be a separation of powers when it comes to personal data, and how a global data stream which is more open and democratic will benefit us all.
5 steps to supercharge the future of digital media
Trust in digital advertising is at an all-time low thanks to various data misuse scandals and the public's growing awareness about how their data can be exploited. While GDPR can be seen as the regulators big stand on behalf of consumers, the industry itself should be taking a proactive approach too. So what should advertisers and vendors do? Ben Humphrey suggests five key areas where they should take action. The advent of digital media changed marketing forever.
Email marketing tips for maximising the ROI of your campaign
Take the guesswork out of your email campaigns and lose the silly mistakes that are costing you money – these straightforward email marketing tips and tactics show you what you should be doing ...and what you shouldn’t! Rae Steinbach shines a spotlight on an effective and more lucrative use of the channel. Email may not be the newest or most exciting tool in the world of marketing, but it is still the one that offers the most value.
Think global, act . . . globally - unlocking what the global customer really thinks about data
Despite cultural and economic differences, new research shows consumers around the world take a similarly pragmatic approach to sharing their data. Jed Mole analyses the results of the study into how the global customer perceives data collection, how they view their data privacy and the value they place on their data use. We’re often being told to think global and act local. It’s a solid mantra.
Transparency & navigating the adtech ethics conundrum: what the future holds
To say the adtech industry has experienced serious challenges in the last few years would be an understatement. With the introduction of ad exchanges and real-time bidding back in 2007, enlightened marketers bought into the promise of true engagement and transparency over who was seeing their ads. Personalised one-to-one marketing coupled with voluminous data on consumers online, meant that real-time customisation of marketing messages was possible along with deep insights and understanding.
Digital strategies: senior marketers - you’re being way too optimistic!
Every senior professional in every industry has high expectations. Whether it’s for their teams around them or for the business as a whole, most people appreciate that no business makes progress without having high standards. Having high expectations is certainly true when it comes to digital marketing.
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