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Articles by Ben Seifer
The boy in the boat: Life lessons learned at camp
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LIFT23 and Pedigree Ski Shop donate socks to Girl Scout Troop of NYC girls living in homeless shelters
LIFT23 donates a pair of socks to children in need for every pair of socks sold LIFT23 Corp. is pleased to announce that, in conjunction with its retail partner Pedigree Ski Shop, it donated 300 pairs of socks to Girl Scout Troop 6000, the first troop comprised of girls experiencing homelessness.
Seirus Supports Vail Veteran’s Program
Seirus Innovation celebrated military service and outdoor recreation earlier this month through their continued partnership with the Vail Veterans Program. Beginning in 2004, the Vail Veterans Program has been transforming the lives of military injured, and their families, through individualized world-class outdoor programs. This year’s program also celebrated Hugh Evans, an original 10th Mountain Division soldier and WWII veteran.
Seirus Innovation’s Mike Carey Included in NFL Films Documentary “The Helmet Catch”
Seirus Innovation Co-Founder and President Mike Carey is a man with many hats…and a zebra-striped uniform. For twenty-four years Carey maintained order and rule on the gridiron as an NFL referee, all while building Seirus’ cold weather accessories and technologies. In 2007, Carey was chosen as the head referee of Super Bowl XLII – the first African American to receive the assignment.
Seirus Hires Malachi Walker
Seirus Innovation, leaders in cold weather accessories and cutting edge technologies, is proud to announce they have hired Malachi Walker as Business Systems Project Manager, effective immediately. Walker is responsible for overseeing IT related business needs crucial to Seirus’ operations: Information management, data integrity, SAP software management and more. Prior to joining Seirus, Walker served as Operational Excellence Project Manager at Becton Dickinson.
Dare 2b Introduces Women’s Ski Collection for Autumn-Winter 2018
The newly launched AW18 Women’s Ski collection is Dare 2b’s open invite to hit the slopes with confidence. The line is packed with exclusive technology that thrives on-mountain without being the most expensive part of your ski trip. Baked in is Dare 2b’s body mapping technology, AEP Kinematics, which allows for uncompromised range of motion on the hill.
Dare 2b Introduces Outdoor Collection for Autumn-Winter 2018
Jackets for the seasoned veteran and weekend warrior alike Tap into your inner thrill-seeker with Dare 2b’s new Fall ‘18 Outdoor collection. Exclusive Dare 2b technology delivers warmth, uncompromised range of motion and protection from the elements in a range of insulated and shell jacket styles. Designed with the end-user in mind, the new line combines style and function as an invitation to discover your next adventure.
Dare 2b Introduces Women’s Luxe Winter Collection
Dare 2b is thrilled to announce their new Luxe collection for AW 2018. The range features striking profiles and bold print options in addition to technical features that stand up to winter’s best. A blend of high fashion and mountain functionality, the Luxe line offers the stylish woman versatility and sophistication during the winter season. Covering everything from outerwear to base layers, Dare 2b offers a complete and luxurious look.
Seirus Hires Colin Murray
Seirus Innovation, leaders in cold weather accessories and cutting edge technologies, is proud to announce they have hired Colin Murray as Production Operations Manager. Prior to joining Seirus, Colin served as the Supply Chain Director at Bridgemore Tech., Inc.
Dare 2b Introduces Men’s Ski Collection
Dare 2b’s brand ethos, “Welcome to Our Mountain,” shines through in the newly launched AW18 line. The line is brim-filled with exclusive technology that thrives on-mountain without maxing out the credit card. Cooked in is Dare 2b’s body mapping technology, AEP Kinematics, which allows for unrestricted movement on the slopes.
Seirus Introduces New Litewave50™
Seirus is pleased to debut their new line of head and face protection products featuring Litewave50™ technology. Named for its ultra-thin any-season lightweight fabric with UPF 50 protection, Litewave50™ means year-long comfort – whether skiing on a sunny winter day or protecting your face out on the water come spring, summer and fall.
Roofnest Selects SMAK Strategies as Public Relations Agency of Record
SMAK to lead strategic communications and media relations for growing roof top tent company Roofnest (Roofnest.com), a company elevating the car camping experience by offering hardshell roof top tents and accessories, has recently signed SMAK Strategies as their public relations agency of record. Founded in Boulder, Colorado, Roofnest opened its doors in December of 2016 and has been rapidly growing ever since.
Luvmother unveils their 2018 Collection
Luvmother, a Montreal-based company that designs soft, high quality, durable children’s Merino Wool clothing, will be located in the esteemed Venture Out area of the Denver Outdoor Retailer + Snow Show January 25th-28th. Join us Day 2, Friday the 26th for a meeting of minds exploring topics on Zero Waste and renewable resources and sourcing. Join us for conversation, snacks and light spirits from 4-6 pm.
Seirus Launches The Hellfire
Seirus Innovation, leaders in cold weather accessories and cutting edge technologies, is thrilled to announce that the Hellfire glove and mitt is now available online. The Hellfire is the next generation of battery-powered gloves and is the first to provide all day heat – 12 hours of warmth.
The Running Event 2017 Draws Largest Retail Attendance Ever to Austin
More Retailers, Race Directors, Running Media, and Exhibitors Contribute to Growth of Show GREAT NECK, N.Y. (Dec. 19, 2017) – A multi-million dollar shoe manufacturing machine, several of the world’s greatest runners, and innovative running accessories, made the 12th annual The Running Event (TRE) the largest ever in terms of retail attendance. A total of 2,629 industry professionals attended the conference and trade show on Nov. 28 to Dec. 1, 2017 in Austin, Texas.
Dakota Grizzly Reveals the Winter 2018 Collection: Midwest Makers
Respected in the outdoor industry for rugged and reliable men’s lifestyle clothing, Dakota Grizzly unveils spring 2018. A heritage brand from St. Louis, Dakota Grizzly is part of an innovative collective of creators, makers and explorers known as the Midwest Makers.
Seirus Innovation Launches the Silverton™
Seirus is excited to announce the launch of the Silverton™ Component Glove. This shell-concept glove is designed specifically for the backcountry enthusiast. The Silverton™ is a dual-component glove consisting of a highly breathable waterproof outer shell coupled with an insulated insert designed for hands that go downhill, as well as up.
Q Drink Healthy Reaches 100 Store Milestone
Q Drink Healthy, the all-natural quercetin-based sport drink mix is now available at over 100 independent health food and co-op retailers across the US - from Idaho to Maine. The 100th store milestone partnership is with Berry’s Natural Food Market in Youngstown, Ohio. The owners of Berry’s, like Q Drink Healthy, believe that natural ingredients are key to living your best life.
Dare 2b Introduces New Mountain Collection
Dare 2b is proud to debut their new mountain collection for spring-summer 2018 showcasing technical, edgy apparel for biking, camping, hiking and more. The men’s and women’s mountain jacket collections feature Dare 2b’s Ared fabric technology, achieving that elusive combination of waterproofing with high breathability. The Mountain collection also features technical pants and trousers designed for multi-sport use and maximum comfort.
SNEWS Be an Industry Insider
Seirus Innovation, leaders in cold weather accessories and cutting edge technologies, is proud to announce they have hired Shannon Carey, Independent Sales Representation Agency Manager. Shannon and her partner Tim Parratto offer over 20 years of experience in outdoor sales in and around the Tahoe area; they also represent Smith Sports Optics, Melin and Mons Royale. Together, Shannon and Tim align with Seirus’ commitment to focusing on the core of the snow sports business: Specialty retailers.
Seirus Invalidates Columbia's Omni-Heat Patent
A San Diego jury returned a verdict finding Columbia’s patent covering its Omni-Heat technology invalid. The jury also refused to find that Seirus’ HeatWave technology infringed Columbia’s patent. Columbia sued Seirus alleging Seirus’ HeatWave product line infringed a Columbia design patent in 2013. Columbia added two utility patents relating to its Omni-Heat technology in 2014, U.S. Patent Nos. 8,424,119 and 8,453,270.
Dare 2b Introduces Women’s Athleisure Collection
Dare 2b is proud to debut the women’s versatile athleisure collection for spring-summer 2018, packed with style and technology that provides maximum comfort and performance. The women’s athleisure line brings in antimicrobial properties, high breathability, and quick drying features in lightweight 4-way stretch fabrics. These pieces double as trusty workout apparel and cozy leisure wear.
Dare 2b Introduces Men’s Athleisure Collection
Dare 2b is proud to debut the men’s versatile athleisure collection for spring-summer 2018, packed with technology and style, perfect for working out but also ideal for a errands or just relaxing. The men’s athleisure line brings in water repellent, moisture-wicking, and high-visibility features in lightweight fabrics for optimum comfort and performance.
Q Drink Healthy - SNEWS Be an Industry Insider
Q Drink Healthy, the all-natural sport drink mix is sponsoring the Ore to Shore race, August 12th, 2017. A storied mountain bike race set in Marquette County, Michigan, with Lake Superior as a backdrop, racers will compete across wooded wilderness, shoreline, and decommissioned iron ore mining sites. Q is sponsoring Ore to Shore as a key component of the aid stations and recovery area at the finish line.
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