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Creative campaigns have experienced huge growth over the last few years – brands prior to the pandemic were experiencing the kind of growth that made investment possible and, during and after the pandemic, brands faced economic conditions that made investment necessary. However, as the various political and economic issues continue on for another year, brands are likely to become increasingly cautious.
2023 will undoubtedly be a year of change in SEO – they all are. For almost a quarter of a century, Google has kept search professionals on their toes as it sought to first attain and then maintain its seemingly unassailable grip on the world of search. Nevertheless, as we do each year, we’ve put together some predictions from our experts on how they see this change happening, for what purpose and how that could impact brands operating online.
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