digitalnewsasia.com
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Hotels need more than just a website to attract today's guests The need to be more digital-friendly extends to guest services GOING on a holiday is now a smoother process, with consumers able to explore and book travel and accommodations without having to go through middle-men. The online market for travel is huge. According to Statistics Brain, 148.3 million online travel bookings are made each year, and they comprise 57% of all travel reservations. This is an issue for hoteliers, according to FastBooking co-chief executive officer Jean-Luc Chrétien. "The hotel industry is a service business and not a technology business," he told Digital News Asia (DNA) in Singapore.