When I got my first iPhone in 2012, I decided I want to work in mobile product management and since then I have made it a habit of frequently talking to colleagues, friends or random strangers about app ideas. Over the years the feeling crept up on me that everybody has at least one good app idea. Some ideas are brilliant and no one has built them so far. Yet people are afraid to get started and make their vision become reality, primarily because they don’t know how to begin.
