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Articles by Benjamin Whitham
Why You Need a Cash Flow Recovery Partner
Alex Wolf September 1, 2021 Alex Wolf, the VP of customer success at Swift Financial Services, shares why gyms need a strategic cash flow recovery framework — especially now. Gyms are finally opening their doors — and that’s a good thing. But despite the coast to coast reopenings, 17% of fitness facilities and studios wound up closing their doors for good last year — and more than 1 million industry professionals lost their jobs. The end result?
Making a Great and Lasting First Impressions
Benjamin Whitman shares why first impressions matter, and how to make sure you’re creating a great experience during the first member interaction. Everyone knows the saying “You only get one chance to make a first impression,” and it’s absolutely true. Looking deeper into the impact of first impressions, you discover how it can also influence long term and even permanent feelings and thoughts.
Membership Retention is More Important Than Ever
Benjamin Whitham, the co-founder of Petra Hygienic Systems and PetrA-1, shares why membership retention is more important than ever. Membership retention is much more than a buzz word in the health and fitness industry. It is the foundation of a healthy and prosperous membership marketing strategy. Just as you a plan to attract new members to your club, you should have a defined strategy to retain your existing membership.
Collections Reimagined: Integrating Cash Flow Recovery
Alex Wolf, the vice president of customer success at Swift Financial Services, shares how clubs can reimagine their collections process. Consider this: a 5% increase in customer retention can increase your revenue by 25%-95%. The flip side? According to the Statistic Brain Research Institute, 63% of gym memberships are never used and 22% of new members stop going to the gym six months post-enrollment — that translates to non-paying members.
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