Like Hansel and Gretel following crumbs to their doom, Sydneysiders were lured to a ‘Crumbl Cookie pop-up’ in Bondi recently, only to find stale cookies selling for $17.50. The twist? The pop-up had no affiliation with the popular US-based Crumbl. Instead, an aspiring entrepreneur travelled to the US, bought a large stash of Crumbl Cookies, and resold them at a huge markup while using the “@crumblsydney” social media account and Crumbl’s trademarks and packaging.
