Bill Guertin
Bourbonnais
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Articles by Bill Guertin
Break Into Sports | Sports Management Worldwide
Graduates of this 8 week online program are currently working in the NBA, MLB, NFL, NHL, MLS, NCAA and minor leagues. Your success is our goal! The gateway to a successful sports marketing career begins with an understanding of how teams and organizations make money. Revenue is the magic word, and revenue creation is paramount to your success. Sports sales jobs make up over 50% of the 7,000+ jobs on WorkinSports.com.
How to Sell Sports Tickets In The Face of a Player Work Stoppage
It’s keeping team owners and sales VP’s up at night – and everyone else that’s involved in professional sports. Facedwith the threat of a potential labor strike, those who are in sports ticket sales are being asked to continue to stay the course and call their prospect lists. While managers are saying “Business As Usual”, there are big challenges in making sure that the revenue stream from the sales department continues to be “Sales As Usual”.
The Cure for “Salesheimer’s Disease”
Have you ever been ‘frozen’ in a ticket sales conversation? We all get that sinking feeling every once in a while. You’ve either lost your place in the conversation, got distracted, or reached a verbal dead end. It’s been called “Salesheimer’s Disease”; your brain goes numb, and it feels like there’s nothing left to say that would make any sense. What do you say when you don’t know what to say?
Fire All the Salespeople
There is a common problem I see brewing in sports ticket sales organizations across the nation. It started about 18 months ago, and has been spreading like a virus, bleeding organizations dry. I’m not sure where it started, but I know how it can be stopped. Here’s the problem: We’re allowing the economy to lull our leadership into expecting less from the salespeople who are paid to make things happen.
How to Get More Callbacks from Prospects
When someone has decided to call us back before making a buying decision, there’s a good chance (despite all their good intentions) they won’t follow through. It doesn’t make them liars or bad people. It’s just the law of averages. We know people get busy and have other priorities come up in their lives. Are you kidding? Something else is more important than getting back to you about their awesome seats?
Top 100 Pieces of Advice for Sports Ticket Sales Reps
1. Ask yourself, “Why do I want to be in sports ticket sales?” If it’s because you’ve always wanted to work for a sports team, consider that you may have wanted the job for the wrong reasons. 2. Be in love with success as much as you are in love with the job. Don’t take the job simply because you wanted to see your name next to the team logo on a business card. 3.
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