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An owner’s business plan is the foundation for what he or she wants to achieve—a blueprint or guide for creating a successful promo business—but that success does not come easy. It takes a lot of hard work and the ability to overcome many challenges, not least of which are changing consumer trends, growing competition, developing marketing and advertising strategies, proper budgeting, spending wisely, prudent purchasing and a healthy bottom line.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
