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Articles by Bob Salvas
Business Monday: The 3 Absolute Essentials of Networking – Bob Salvas
by Bob Salvas, contributing writer The three absolute essentials of marketing can be perfectly summed up by a quote I first heard from sales and leadership expert Shelley Potente: “Show up, speak up, and follow-up.” Let’s dive deeper to understand the nuances of each of these 3 absolute essentials: SHOW UP – We’ve all heard the famous saying that 80% of success is just showing up.
Business Monday: The One Word – Bob Salvas
by Bob Salvas, contributing writer When I have spoken or written about success in business in the past, I have always been a big fan of using one key word or short phrase to home in on an idea that will help make someone more successful. Some examples of words that I have used that I think are important on our success journey: RELATIONSHIPS – It begins and ends with relationships. That is why we often take a journey and that is the who we celebrate or commiserate with when the journey is over.
Business Monday: Being in Business can be Scary – Bob Salvas
by Bob Salvas, contributing writer The period in late October is supposed to be scary as we all celebrate the Halloween season. But, for the average small business owner, the entire calendar year can be scary! What is the small business owner most afraid of? No, it is not vampires or werewolves or witches. The research shows that businesses are mostly worried about cash flow. And probably for good reasons. It is a fact that almost half of small businesses fail due to cash flow problems.
Business Monday: Beyond Networking – Bob Salvas
by Bob Salvas, contributing writer I have given many in-person classes and business seminars in my lifetime and when possible, I always tried to go around the room and give the attendees the opportunity to introduce themselves. As a presenter, it is always good to know who is in the room with the idea of making a session more relevant to them. But it is also important for the audience to know who the other attendees are. There may be breaks or time afterwards for the people in the room to connect.
Business Monday: Loyalty Often Starts with WHY – Bob Salvas
by Bob Salvas, contributing writer The key to long-term success in business is to have loyal customers. The normal advice for accomplishing that is to treat your customers well, give them an amazing buying experience, and consistently let them know you appreciate their business. All three of these are critically important to keeping customers loyal.
Business Monday: Book Smarts vs Street Smarts – Bob Salvas
by Bob Salvas, contributing writer Which is better: practical intelligence or academic intelligence? Or, as we sometimes like to put it: book smarts vs street smarts? According to Google: Book smarts give you deep theoretical knowledge and credentials, while street smarts give you practical problem-solving skills and real-world adaptability.
Business Monday: Confidence! – Bob Salvas
by Bob Salvas, contributing writer “Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy.” – Norman Vincent Peale Confidence is a key to success in life, and an even more important key when it comes to success in business. Confidence is especially critical when it comes to business meetings that are FACE-TO-FACE (be it giving a presentation/speech, a sales meeting, or at a networking event).
Business Monday: Toys, Tom, Tech, and Business – Bob Salvas
by Bob Salvas, contributing writer If you are a fan of movies, you know that TOY STORY 5 is one of the most successful movies of 2026 (so far). It may also end up being the most successful TOY STORY movie of them all, which is unusual for a movie franchise that has five in the series. There are many reasons for a film’s success, but one thing is true for most films – impacting the success of any movie is often the lead actor. In this animated movie, actor Tom Hanks plays the main character, Woody.
Business Monday: Business Lessons from The World Cup – Bob Salvas
by Bob Salvas, contributing writer Unless you live under a rock, you know that the WORLD CUP of soccer (‘football’ for the purist!) just finished their big month-long tournament here in the United States. This was the first time the event has taken place here since 1994. It was quite a spectacle. I have never considered myself a real soccer fan, but I was compelled to watch a lot of this great team competition this time around.
Business Monday: A Bias for Action – Bob Salvas
by Bob Salvas, contributing writer You may have already heard of the recent accomplishments of Kelsey Pfendler. Kelsey is a female solo rower who just made history by crossing the mid-Pacific Ocean in record time.
Business Monday: The 4 Components of Business – Bob Salvas
by Bob Salvas, contributing writer When we start a business, the road appears straight but it does not take long for things to go sideways. Pretty soon, it is like you are driving on Pikes Peak Highway in Colorado. But the funny thing is you can’t see it until you start the business. “Start where you are. Use what you have. Do what you can.” – Arthur Ashe For most businesses, there is no avoiding this.
Business Monday: The 4th of July and Marketing – Bob Salvas
by Bob Salvas, contributing writer One of the challenges in marketing and business development is getting your message noticed and remembered in a world where there is an overabundance of communication going on. How do you break through the clutter? It may be helpful to understand more about how people process information. Have you ever tried just to memorize some random information? It can be challenging. One way to make it easier is to use schema-based learning.
Business Monday: The Nine C’s of Business Success – Bob Salvas
by Bob Salvas, contributing business writer I started my first entrepreneurial venture way back in January 2003. It did not take me long to realize I did NOT know anything about starting or running a business. Those early days were filled with self-doubt and wondering if I would ever make enough money to earn a living on my own. I decided the best way to combat this problem was to dive into learning.
Business Monday: The Foundation that Precedes Marketing – Bob Salvas
by Bob Salvas, contributing writer As a business owner, the thought of marketing your business can seem overwhelming at times. There are too many different options, and to make matters worse, things change over time. What worked yesterday may not work today. Consumer behavior and advances in technology both affect the way we communicate with those consumers. That is why it is important to stay as up to date as you can.
Business Monday: Running a Business is No Vacation – Bob Salvas
by Bob Salvas, contributing writer Starting and running a business requires a LOT of work… it is NOT a vacation. But did you know that there are similarities between the two and perhaps some lessons to be learned from both? My wife and I were fortunate enough to take a recent European vacation that included a Mediterranean cruise and some stays on land in foreign countries.
Business Monday: More Referrals Through TRUST – Bob Salvas
by Bob Salvas, Momentum Networking, contributing writer A few years back, a few people started a successful local networking organization consisting of several chapters that generated business referrals for their members. The organization is still around today and is called TRUST NETWORKING. Trust. Now there is a word that belongs with networking. If you have been networking for a bit, you already know that getting people to trust you is the only way to get more referrals.
Business Monday: The Importance of Listening – Bob Salvas
by Bob Salvas, contributing writer You’ve probably heard the old saying “God gave us two ears and one mouth so we can listen twice as much as we speak” (a quote often attributed to the Greek philosopher Epictetus). In very few places is this more important than in networking. Let’s face it, networkers like to talk. But REAL listening is a skill that can quickly build those business relationships we are seeking in more ways than we could ever realize.
Business Monday: The Business Benefits of Exclusivity – Bob Salvas
by Bob Salvas, contributing writer As a business, if you offer something completely unique that NO one else offers, it is considered exclusive and a big business advantage. Such a position is not common but while you might not be able to offer something completely unique to your customers, there are ways to drive more exclusivity into your business and benefit from it.
Business Monday: Diversity for Better Networking – Bob Salvas
by Bob Salvas, contributing writer Diversity…for better networking! Diversity can be a ‘hot button’ topic in today’s world. Those who embrace it often say that diversity is simply doing the right thing to do (and I tend to agree with them). But we often forget or ignore the positive underlying business benefits of diversity. One big business benefit is in networking.
Business Monday: The Fortune is in the Follow-Up – Bob Salvas
By Bob Salvas, contributing writer You have probably seen a lot of statistics just like these: Almost 70% of people fail to follow up with their leads at all. Nearly 50% of people who do follow-up, stop following up after one attempt. 80% of all sales are made between the fifth and twelfth contact.
Business Monday: Behind the Booth—What It Takes to Exhibit – Rhode Island Home Show Opens 4-10
by Bob Salvas, contributing writer This week Bob looks at how companies – like those you will meet at the RI Home Show in Providence April 10-12 – decide to exhibit – and to spend their resources reaching out to – you! Like most marketing expenses, exhibiting at a trade show or expo can either be a terrific investment or a colossal waste. The advantages?
Business Monday: Your Hidden Network – Bob Salvas
by Bob Salvas, contributing writer on business matters As business people we have already learned: The necessity of following up with those who express an interest in our products or services (prospects). The importance of keeping our strong relationships going (existing customers/good friends and allies). The need for us to get out there and meet additional new people (often via open networking events). But there is a fourth thing that we rarely think about.
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