Veteran IT trade journalist now providing content marketing, lead generation for the information technology industry.
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Articles by Bob Scheier
Answer these 5 questions to fine tune your digital twin strategy
Imagine a city water utility with a software tool based on sensor and telemetry data combined with customer service, billing, and other kinds of data. The tool allows the utility to not only monitor the water supply systems in real time but create forecasts on water consumption and simulate the impact of equipment failure Aguas do Porto (AdP), a Portuguese utility that supplies the city of Porto, has such a tool.
What Is NoOps?
Technical Explainer Getty Images Total NoOps – the idea of attaining fully automated IT operations that require no human involvement – may never be achieved, but is it even desirable? This article explains how NoOps works, as well as its benefits and drawbacks.
DevSecOps: Pros and Cons
Technical Explainer Getty Images DevSecOps increases application security by moving the primary responsibility for security to the developers, who perform security checks before code is released into production. Bob Scheier | Jan 27, 2022 DevSecOps – short for development, security and operations – combines separate traditional development, security and operations functions to increase the security of applications and digital services.
What Is DevOps?
Technical Explainer Getty Images DevOps combines software development and IT operations to speed the delivery of applications while improving their quality. This article breaks down what DevOps is as well as its pros and cons. Bob Scheier | Dec 22, 2021 DevOps is the practice of integrating software development with the management of the infrastructure on which that software runs to speed the delivery of new applications and services.
DataOps: Pros and Cons
Technical Explainer Getty Images DataOps is a collection of processes and technologies that provide real-time and predictive insights from large quantities of data. This article explores the pros and cons of the technology. Bob Scheier | Dec 16, 2021 DataOps describes the processes and technologies designed to cost-effectively deliver timely, quality data to the users and applications that require it.
What Is CloudOps?
Technical Explainer Getty Images CloudOps helps businesses manage and optimize their cloud-based apps and services, while minimizing cost and risk. This article covers the pros and cons of CloudOps as well as implementation tips. Bob Scheier | Nov 19, 2021 What Is CloudOps? CloudOps (cloud operations) is the provisioning, management, optimization and securing of cloud-based applications and services so they meet the needs of the business most efficiently and effectively.
What Is AIOps?
What Is AIOps? AIOps is the use of artificial intelligence (AI) to manage, optimize and secure complex IT systems more effectively and flexibly by automating monitoring, diagnostics and remediation. These platforms increasingly combine infrastructure, application and network monitoring. Using correlation and in some cases machine learning to identify and remediate problems, they trigger automatic responses to current or potential issues and, in some cases, suggest remedies.
Cutting the Total Cost of a Freelance Writer
“TCO,” or total cost of ownership, burst on the PC scene in the 90s when corporate customers added up not only the up-front cost of a physical PC and its software, but the cost to manage, maintain, upgrade and finally dispose of it. You should apply a similar exercise to the freelancers you use to create marketing content. Getting the best per-word or per-hour rate may help bring that white paper or email campaign in on budget – at least on paper.
how to convince customers to create case studies
One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. Their answer is often an awkward silence, followed by something like “Uh, we’ll have to talk to sales to see if they have anything.
What we're doing wrong in blockchain marketing.
What We’re Doing Wrong in Blockchain Marketing One of the best pieces of advice I ever got was “always explain what you’re talking about.
What is Content Marketing?
Content marketing is the use of marketing collateral in a methodical, consistent and planned way to qualify prospects, keep them engaged until they’re ready to buy, and move them towards a purchase. The key difference between content marketing and what PR firms have always offered is that content marketing is geared towards measurable, short-term results rather than the longer-term “market awareness” or visibility PR traditionally provides.
How to Pitch Editors and Bloggers, from the Horse's Mouth
When to Stop Nagging and Other PR Questions What is the best way to pitch a writer – by phone or email? When should I stop calling to ask if you’ve seen my pitch? How much editorial control do vendors exercise over custom content sites? Those were among the questions I got at a recent lunchtime talk at a Boston-area PR firm. I was invited to describe how I operate, as a blogger and free-lance writer, and how PR pros can work most effectively with folks like me.
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