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Articles by Bob Stutz
SAP Product Footprint Management for Clean Operations
Sustainable business is now an imperative. Climate change is top of mind for leaders worldwide who are committing to driving down greenhouse gas (GHG) emissions through ambitious net-zero targets. They are responding to increasing industry regulation, as well as pressure from selective consumers who are scrutinizing brands’ eco-credentials and demanding companies transition to more sustainable products and means of production.
Gartner Names SAP a Leader in Sales Force Automation
WALLDORF— SAP SE (NYSE: SAP) today announced it is again recognized as a Leader in the 2021 Gartner Magic Quadrant™ for Sales Force Automation.* This is the third consecutive year that SAP has been recognized as a Leader based on its “ability to execute” and “completeness of vision.” In its latest report, Gartner assessed SAP for the SAP Sales Cloud solution.
Emarsys a Leader in Personalization Engines Magic Quadrant
WALLDORF — Emarsys, an SAP SE (NYSE: SAP) company, today announced that it has been positioned by Gartner as a Leader in the 2021 “Magic Quadrant for Personalization Engines”* for the SAP Emarsys Customer Engagement platform. “It is vital that brands learn from the data-driven, digital-first approach they took in 2020 and incorporate these learnings into all elements of their omnichannel marketing,” said Sara Richter, Emarsys CMO.
UK Retailers Redefine the Employee Experience
As eager UK consumers return to full capacity in-store shopping, retailers are asking workers the same question customers hear: How can we help you? That’s because worker mental health and well-being has shot to the top of every retailer’s priority list, making the employee experience (EX) paramount to meeting customer needs.
SAP Upscale Commerce: No-Code D2C
When the pandemic hit and physical retail outlets had to close or limit their operations, midmarket brands had to pivot quickly to sell directly to consumers (D2C) and learn how to interact with customers digitally – only to realize that a simple webstore was not enough to compete in the digital world.
Salesforce: What is a Customer Data Platform? And Why You Need One
Few marketing tech categories have enjoyed as much instant attention as the Customer Data Platform (CDP). In less than 18 months, it graduated from "What's a CDP?" to a topic for RFP's without stopping for breath. A lot of our customers tell us they are intrigued but also somewhat bewildered by what they're hearing from start-ups and pundits alike. The inevitable backlash has already arrived.
What You Need to Know from the Marketing Cloud Keynote at Dreamforce 2017
Dreamforce brings together some of the world’s pre-eminent Trailblazers to discuss marketing successes, trends, and future outlooks. During this year’s B2C marketing keynote, “Trailblazing in the Age of Intelligent Marketing,” Salesforce leaders set the stage for the future of marketing and announced strategic partnerships heading into 2018. New Marketing Cloud Products and Features Here are some innovations that will help you on the path to intelligent marketing.
Cyber Monday Loses Digital Crown to Black Friday
Black Friday and Cyber Monday, the focal points of the holiday shopping season, are now past us. Marketers and retailers have activated their strategies in an effort to win the attention — and wallets — of today’s connected customers. More than ever, brands are tailoring efforts to the individual shopping journey, providing the right product or offer at just the right time, making every interaction count. Early indicators show those strategies paid off, and in one major surprising way.
Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein
We’re experiencing artificial intelligence every day of our lives, even if we don’t know it or just take it for granted. Whether it’s Spotify using machine learning to give us a better music playlist, or Apple using natural language processing to make Siri our digital assistant, AI is truly everywhere. As the leader of Salesforce’s Marketing and Analytics Clouds, I want to outline what exactly intelligence means for marketing and analytics professionals.
25 Sales Influencers to Follow on Twitter
Two years ago I started managing social media for LiveHive. I’ve always been a Twitter fan, and, as the social media channel has evolved, it’s become an increasingly valuable tool – extending beyond social engagement. Twitter provides a fast and easy way to get educated on a target market with real-time insights into what’s happening in the industry.
New Research Points to a Crazy Strategy: Stop Training Salespeople
Ordering up some sales training when performance is lagging is like ordering a cup of coffee when your afternoon energy fades: it’s automatic. It’s been done for so long and seems such an obvious solution that no one questions it. If your sales force isn’t delivering the results you need, train it to do better. It’s clear cause-and-effect. Who could argue the strategy? New research suggests that the flaw is not with the strategy, but with its execution.
Microsoft acquires FieldOne, global provider of field service management solutions for the enterprise
I’m pleased to announce that Microsoft has reached an agreement to acquire FieldOne Systems LLC (“FieldOne”), a world-class provider of field service management solutions that allow organizations to better manage and deliver service to their customers in the field. In today’s connected world, people expect to engage and be engaged by organizations in new ways, in ways that are most convenient for them.
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