Every July, for 15 years running, the liquor industry convenes in New Orleans at Tales of the Cocktail. The annual confab has grown into the biggest single event in the entire booze business, and now it’s even spilling out into the mainstream. This year, for example, the festivities include performances by Snoop Dogg, members of Major Lazer, and an awards ceremony hosted by comedian Michael Ian Black.
In the not-so-distant past, the second-biggest city in the U.S. languished as an arguably second-rate cultural destination. It had the sun. It had the celebs. But few visitors came to Los Angeles to marvel at modern art, embark on craft-cocktail crawls, nor feast on fare prepared by globally renowned chefs. Back in those days, a successful tourist experience involved a map to the stars, reimagining yourself as an amateur paparazzi, and maybe grabbing some In-N-Out Burger.
Extra Añejo is a style of tequila that spends a minimum of three years in the barrel. This subcategory includes the oldest offerings on the market, yet the title itself is actually somewhat young—it was only in 2006 that the Tequila Regulatory Council officially recognized the distinction. It didn’t take long for “XA” to solidify its stature amongst connoisseurs and collectors of fine spirits.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".