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Great brands have fanatical followers who can insure the brand endures. Make sure your biggest fans don't become your greatest enemies. (originally published by Booz & Company) The year was 1985. In a three-month flash, the New Coke episode shook the foundations of the marketing trade and scarred it forever. How could the Coca-Cola Company, a premier marketer, so widely miss the mark with its flagship brand?
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