Brandon Gates
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storyteller: journalist. screenwriter. adjunct. actor. director. creator: @irongatesmedia. alum: @uofsc + @columbia. 🎧 TODAY WE ALMOST DIED. estudiando 🇨🇴
Articles by Brandon Gates
Axios House: The fight over FI's remote audience Original
Photographer Nicolas Gavet for Axios CANNES, France — Only 1% of Formula One fans will ever attend a race in their lifetime — and the brands, broadcasters and drivers scrambling to reach the other 99% are just getting started, industry leaders said at Axios House Cannes. Why it matters: Drive to Survive helped turn a niche European motorsport into a global cultural phenomenon and opened a commercial opportunity that nobody has fully cracked yet, said McLaren Racing CMO Louise McEwen.
Axios House: Brands told to act fast on AI commerce Original
Photographer Nicolas Gavet for Axios CANNES, France — To deal with the rise of AI agents shopping on their sites and recoup value, brands have to negotiate deals, restructure their content and take risks — in a short amount of time.
Axios House: Creators become brands' new power brokers Original
Photographer Nicolas Gavet for Axios CANNES, France — The creator economy has outgrown its origins, and the brands, agencies and platforms that haven't caught up are getting left behind, business leaders said at an Axios Live event this week. Why it matters: Creators are increasingly morphing from messaging channels to the brand's actual product, media company and increasingly investor, United Talent Agency CEO David Kramer said.
Axios House: Brands are losing opportunities with Latino consumers Original
Photographer Nicolas Gavet for Axios CANNES, France — Latino purchasing power in the U.S. has hit $4 trillion — yet the marketing and ad dollars aimed at the Latino consumer still doesn't match it, leaders said at an Axios event. Why it matters: Undervaluing this audience has real consequences across industries, said former professional baseball player Alex Rodriguez, who is chairman and CEO of A-Rod Corp.
Axios House: AI is the biggest threat to media — and the biggest buyer Original
Photographer Nicolas Gavet for Axios CANNES, France — For years, media companies feared AI would make their content worthless. It turns out AI leads all others in needing that content, media and commerce leaders said at Axios House Cannes this week. Why it matters: Publishers and creators spent years building content brands based on trust, which is exactly what AI companies require — and are willing to pay for.
Axios House: As click behavior rapidly switches, open internet pays the price Original
Photographer Nicolas Gavet for Axios CANNES, France — For the first time, bots outnumber people on the internet — and in five years, they could exceed humans by 1,000 to 1, executives said at an Axios Live event. Why it matters: AI tools are reading the internet's content without paying for it, and content providers are feeling the financial effects, Cloudflare co-founder and CEO Matthew Prince said. "Humans are trusting AI more and more, and they're not clicking on the footnotes," Prince said.
Axios House: Brands win by focusing on communities Original
Photographer Nicolas Gavet for Axios CANNES, France — Brands have spent billions trying to reach audiences and those winning have tapped into their audiences more directly, several panelists said at Axios event. Why it matters: In an AI-focused world, consumers and audiences are seeking a more authentic interaction with brands and creators. Case in point: Dove asked Reddit users for real feedback on a new product — good or bad — then ran the top 100 comments, including criticism.
Axios House: Sports must prove it can scale as live events surge Original
Photographer Christine Wang for Axios CANNES, France — Sports is now the single biggest driver of live viewing, and everyone is scrambling to own a piece of it, sports and media leaders said at an Axios event. Why it matters: Live viewing is the most monetizable content left in a fragmented media landscape, said Rita Ferro, president of global advertising at the Walt Disney Company.
Axios House: NIL changed everything. Now athletes need a new playbook Original
Photographer Nicolas Gavet for Axios CANNES, France — A rule change that lets college athletes profit from their name, image and likeness has turned teenagers into small business owners overnight — and the sports industry is only beginning to reckon with what that means, athletes and investors said at an Axios event.
Axios House: The one thing AI can't make – something real
Axios House: The one thing AI can't make – something real Photographer Nicolas Gavet for Axios Key takeawaysPowered by Yahoo Scout. Yahoo is using AI to generate key points from this article. This means the info may not always match what’s in the article. Reporting mistakes helps us improve the experience. AI is reshaping the media landscape by flooding the world with generated content, making real reporting and personalities more valuable, according to industry leaders at Axios House at Cannes.
Axios Live: Arizona is booming. Its power grid is sweating. Original
Photographer Carrie Evans for Axios PHOENIX — Arizona's power grid took more than 100 years to build. Now the state needs to double it in just four to five years, leaders said at an Axios Live event. The big picture: Data centers, new residents and factories are pouring into Arizona — and the electric grid is struggling to keep up.
Arizona is booming. Its power grid is sweating.
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Startups fear new AI rules will entrench big tech and crush small competitors
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Axios AI+NY Summit: Startups fear new AI rules will entrench big tech and crush small competitors Original
Photographer Beatrice Moritz for Axios NEW YORK — Flawed regulations could hand the industry's future to dominant giants before startup creatorscan push back, roundtable guests warned at an Axios AI+NY summit Expert Voices roundtable. Why it matters: Confusing laws and slow access to new artificial intelligence tools will prevent startups from competing, while job losses go ignored.
Axios AI+NY Summit: Brands get the message — AI is rewriting all the rules Original
Photographer Beatrice Moritz for Axios NEW YORK — The generational shift in how people learn about a business due to AI requires planning, training and reassessing, communications leaders said at an Axios AI+NY summit Expert Voices roundtable. Why it matters: A brand's reputation is now in the hands of AI bots that can grade, alter and distribute information about it without any input from the company. This makes what communicators produce that much more important, panelists warned.
Axios Live: Bipartisan momentum builds to tackle the national housing shortage
Rep. Ritchie Torres (D-N.Y.) in conversation with Axios' Neil Irwin at an Axios Live event. Photo credit: Denny Henry for Axios WASHINGTON — Capitol Hill lawmakers are working across the aisle to cut through red tape and build more homes, though a compromise over rules on certain rentals is a sticking point, speakers said at an Axios event.
Axios Live: Latino voters emerge as "swingiest of swing voters" ahead of midterms
"MSNBC Now" co-anchor Alicia Menendez and Axios' Astrid Galván in conversation at an Axios Live event. Photo credit: Denny Henry for Axios WASHINGTON — Latino voters are increasingly driving the political narrative as economic anxiety and immigration concerns leave a majority undecided in critical swing districts, political experts and media executives said at an Axios event.
Q: How does online disinformation target marginalized groups during elections?
A: With elections approaching this November and midterms next year, disinformation is no longer just background noise in our digital age. It has become a weapon, increasingly aimed at Black, Latino, Indigenous, and other marginalized communities. These groups are disproportionately targeted by campaigns designed to discourage civic participation and exploit racial and socioeconomic vulnerabilities.
Remembering Sly Stone
Sly Stone, the visionary frontman, composer and producer of the pioneering funk group Sly and the Family Stone, has died at age 82. Brandon Gates has our remembrance. This segment airs on June 10, 2025. Audio will be available after the broadcast.
Sly Stone, visionary funk frontman of the Family Stone, has died at age 82
Only 7% of LAist readers currently donate to fund our journalism. Help raise that number, so our nonprofit newsroom stays strong in the face of federal cuts. Donate now. Sly Stone, the remarkable, eccentric frontman, singer, songwriter, and producer of his family group, Sly & the Family Stone, has died. He was 82. The musical icon had been battling lung disease, according to a statement provided by his family.
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