Brian Ball on Muck Rack

Brian Ball

Columbus
Covers:  Economic development, other business topics, Ohio state government
Doesn't Cover: Boring stuff

Interview

What was your first job as a journalist?

Education reporter at the Advertiser Tribune

Have you ever used a typewriter?

Long time ago.

How is social media changing news?

It has minimalized the importance of facts and reason and divided society, just as designed.

Who's your favorite fictional journalist?

EQ Dansker

What does it mean to be a journalist?

Writing meaningful, factual stories that both informs and entertains.

How do you prefer to be pitched on stories?

First through email, follow-up on the phone.

What tools and software do you use to do your job?

WordPress

What's your favorite social network?

Until now, LinkedIn

Who do you wish followed you?

My old boss

Why did you become a journalist?

I'm a professional gossip.

Did you work for your high school newspaper? If so, what did you do there?

Editor of the Hi Times

What story are you most proud of writing or working on?

AWS moving into the Columbus market.

What advice can you offer to aspiring journalists?

If you're in it to be popular and make money, you don't understand the importance of journalism.

When's the best time to pitch you?

First thing in the morning.

What's the best pitch you ever got?

I have evidence the state party is inept in its accounting.

What's the worst pitch you ever got?

Most any business anniversary story that has no forward angle to it.

What's your favorite drink?

porter or stout

When you're not at a computer, where are you most likely to be?

Chillin' watching a detective show.

Aside from your own, what's your favorite publication to read?

WSJ

What's the most common misperception about your beat?

That developing a stable of reliable sources is easy.

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