Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Brian Berkenstock
Four New Tools and Initiatives Help SAP Partners Deliver More Value to Customers
Partners can highlight their expertise, work more efficiently with SAP, and boost their capabilities to attract and retain customers. The Greek philosopher Epictetus said, “We have two ears and one mouth so that we can listen twice as much as we speak.” That quote could be the foundation for a practice we follow at SAP to “Listen, Understand, and Act.” Rather than guessing what our customers might need, we ask. We do the same with partners.
SAP Shapes Burkina Faso Interns to be Change Makers
This is a story about dreaming big, the optimism of youth, and the certainty that entrepreneurial thinking can turn hope into action. Nine faces. Frozen on the monitor. Obed, Ashish, Priya, Fadilatou (Fadila), Rodrigue, Suzanne, Marcia, Aissata, and Lothar. Was this the sixth time the call froze? No. The seventh! This is just a planning meeting, thought Priya Wenzel, Vice President, Global Head Partner Ecosystem Success, Digital Supply Chain at SAP. What will we do when the internship starts in full?
Blog or Press Release: Which Do I Need?
You can use press releases and blogs to share your brand, messaging, and news with the world. They can use some of the same techniques, such as citing facts, delivering quotes, and employing a good story. They differ in a number of distinct ways, but the first and biggest question to ask is… Who Is Your Audience? A press release is meant for the media “Media” refers to the reporters, broadcasters, and influencers who cover your industry or area of specialization.
2021 SAP Innovation Awards Finalists
What we have been doing to stay inspired through the long slog of the pandemic and the routine of working from home every single day? No, it’s not yoga, knitting, or baking sourdough bread – though that might be fun. Instead, we’ve both been reading through this year’s SAP Innovation Award entries. Honestly, how could these stories not inspire the SAP community?
Centrical Apps Available on SAP App Center
If necessity is the mother of invention, then adversity must be the father of innovation. Flying home to Israel in early March from a meeting in Arizona, Gal Rimon, founder and CEO of Centrical, saw adversity approaching in the form of a virus traveling around the globe faster than his jet. “The world is going to change,” Rimon thought. Within 10 days, working day and night, his team had responded by developing a workplace solution, Centrical Connect for SAP SuccessFactors Learning and SAP Jam.
Uber Freight: Cleaner Planet, Greater Profits
Truck drivers have a phrase of pride that says, “If you bought it, we brought it,” meaning the products you purchase at your local store were delivered by trucks. About 70 percent of America’s freight travels that way, according to the American Trucking Association. But the system the industry relies on to find and book cargo is manual, time-consuming, and inefficient. Uber created Uber Freight to bring the same ease to trucking that it did to ride-sharing.
Can a Startup Have Too Many Investors? Advice for Entrepreneurs
The investor landscape has changed dramatically since six years ago when a group of former Sun Microsystems colleagues and I formed Jambok, a social collaboration and learning site now part of the SAP Jam platform. In those days, angel investors were the earliest stage investors who typically would provide you with seed money to get your product ready to go to market and through proof of concept with a few customers.
2020 SAP Innovation Awards Winners
In its seventh year, the SAP Innovation Awards received a record number of qualified submissions, which can all be found here. The SAP Innovation Awards showcase customer and partner stories that involve their use of the intelligent suite, intelligent technologies, and digital platform from SAP in new and innovative ways. Their stories show how our customers and partners differentiate themselves, achieve tremendous results, and adapt to dynamic needs throughout the business.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Brian
Contact Brian, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack