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Articles by Brian Elliott Partner
#NRF2020: Retail fired up for 2020
As has become customary on the retail industry event circuit, NRF’s The Big Show kicks off the year in January. It is a great event that gets the retail sectors diverse brands and the vendors that help them deliver great experiences together to learn, share and talk about current market conditions and how the industry is evolving. The 2020 event has seen attendance markedly up on 2019 at over 38,000, making it one of the biggest shows ever.
Think beyond Black Friday this holiday shopping season
It’s that time again when shopping shifts into overdrive. The holiday season is responsible for as much as 30% of a retailer’s sales for the year and that’s likely to go up. With the stakes so high, it’s worth taking a moment to understand what customer expectations are. For many retailers the focus has been on digital – and with good reason. Plenty of print has already been used to document the digital revolution in shopping behaviour.
From myth to maths: Harnessing the halo effect of promotions
At any given time, up to one third of a retailer’s assortment is on promotion. These promotions are set up in such a way that the expected uplift in volume and the subsidies provided by suppliers will offset the negative margin impact of the discount. So much for the theory. In reality, many promotions don’t turn a profit at all, or at least they don’t add nearly as much profitable revenue as retailers expect.
The Amazon Prime Day Effect
Since its launch in 2015, Prime Day – Amazon’s annual shopping event that features offers exclusively available to Amazon Prime members – has grown in scope and ambition. Last year’s global sales event was celebrated in 17 countries and, according to Amazon, was its ‘biggest in history’ yet, with more than 100 million products purchased.
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