Brian Searl is an independent writer covering how AI and automation reshape outdoor hospitality. His work combines operator interviews, product tests, and data-driven explainers on AI-first discovery, reservation systems, structured data/SEO, and smart-property operations. Expect contrarian but defensible takes, clear operator math, and playbooks readers can act on. Disclosure: CEO of Insider Perks; consulting relationships are flagged in coverage. Calgary, AB.