Brian Kashman is a recognized figure in Arizona’s commercial hydration industry, known for offering sustainable water and ice solutions through his company, BestFit Water.
With more than twenty years of entrepreneurial experience, he has built a business that combines environmentally responsible practices with dependable customer service. His focus on innovation, operational consistency, and solutions built around customer needs has made him a known presence in the water services and rental market.
From Startup to Regional Force
Brian founded BestFit Water in 2009, following his previous success with a vending and coffee service company. His earlier business endeavors provided him with firsthand knowledge of client expectations, supply chain logistics, and the importance of consistent service execution.
When he chose to move into the hydration space, he applied that foundation to create a rental-based business model explicitly tailored for commercial settings. BestFit Water was launched to provide water and ice machines that reduce the dependence on plastic bottle delivery.
This business model encompasses comprehensive installation services, ongoing equipment maintenance, and rental agreements tailored for flexibility and convenience. These offerings enabled the company to establish strong client relationships and a stable, recurring revenue stream.
Over time, the company expanded to support more than 500 active client sites across Arizona. These include schools, corporate workspaces, healthcare facilities, and other commercial spaces.
Under his leadership, BestFit Water consistently maintained a service uptime of over 99% and earned a 5-star rating on Google, which reflects its responsiveness and reliability. He also guided the company through five straight years of 65% year-over-year growth, establishing the brand as a reliable choice for businesses seeking sustainable hydration options.
Fostering a Sustainable Approach to Hydration
Sustainability has remained a guiding principle throughout his work. As environmental concerns around plastic use continued to rise, he identified a way to add value by offering eco-friendly hydration systems. BestFit Water’s product range includes reverse osmosis dispensers, alkaline systems, ice machines, and sparkling water units—each designed to help eliminate single-use plastics.
By providing clients with direct-dispenser systems, the company helped reduce plastic waste and lower emissions associated with plastic production and the transportation of delivery vehicles. His decision to focus the business on environmental impact helped position BestFit Water where health, convenience, and sustainability meet.
In recognition of these efforts, he received the Wellsys Water Chairman’s Club Award in 2022, followed by the President’s Club Award in 2023. These honors reflect the company's performance and its leadership in pushing sustainable practices forward within the industry.
Customer Care at the Core
A key part of his business approach is placing client support at the center. While larger national companies may focus on pricing or brand awareness, his strategy has always emphasized customized hydration solutions supported by reliable service. Each customer receives a solution that suits their facility's layout, usage needs, and water preferences.
This personalized model gave BestFit Water a clear advantage in a competitive market. He led the adoption of systems like Salesforce to improve workflow, track service metrics, and ensure accuracy in billing and scheduling. These tools enabled the company to grow while maintaining high-quality service.
Additionally, Brian established a locally based service team that handles regular maintenance and addresses emergency repairs. The result has been faster service response times and reduced downtime for clients, both of which are critical factors in retaining long-term partnerships.
Community Roots and Family Values
BestFit Water is not just a reflection of his business vision but also his values. Based in Scottsdale, Arizona, he is actively involved in his roles as a husband and father. He shares his home with his wife, their two children, and a family dog. Weekends often include hiking, skiing, or coaching his daughter in tennis.
Brian prioritizes quality time with family and carries those values into the business. The company culture reflects similar ideas—communication, reliability, and accountability.
Outside of his business and family life, he supports meaningful causes. He has contributed to the Autism Society and St. Jude’s Medical Center, aligning with efforts that promote wellness and help underserved populations. These contributions are part of a larger sense of purpose that runs through his business and personal life.
Continuing Business Expansion
Brian Kashman continues to guide BestFit Water, emphasizing long-term thinking and ethical leadership. His early decision to shift from vending services to hydration solutions proved to be forward-looking, especially as sustainability and wellness became more critical to both businesses and consumers.
He remains focused on updating the company’s offerings to match evolving customer expectations and environmental standards. Whether through the addition of new technologies, expansion into new service areas, or strengthening client relationships, his work remains tied to a single purpose: delivering clean, great-tasting water in a manner that does not harm the environment.
