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Articles by Bridget Fair
Why Zelle® for Small Business Is Becoming Essential for Digital Payments
People increasingly expect their payments to be digital, fast, and available directly within their banking experience. The same can be said for small businesses. They are, after all, run by people. Maybe this more than anything explains why Zelle® for small business has emerged as one of the fastest-growing ways consumers pay small businesses. What was once viewed primarily as a person-to-person (P2P) solution has transformed into a powerful business payment channel.
FedNow and Jack Henry: Dancing in Sync to Defend Against Fraud
If you’ve ever watched professional ballroom dancers glide across a floor, you know the magic of perfect coordination. Each step, each turn, each flourish is executed with precision and trust. It’s not just beautiful, it’s strategic. Jack Henry’s™ work with the Federal Reserve over the past several months to enhance fraud mitigation on FedNow® reflects the same level of precise choreography.
RTP Receive: The Revenue Stream You Could be Swimming In
For years, community institutions have focused on the “send” side of instant payments as the primary revenue driver. It’s fast, visible to accountholders, and easy to quantify: with transaction fees, accountholder acquisition, and competitive positioning all tied directly to sending instant payments. But here’s the twist: while everyone’s been focused on Send, RTP Receive has quietly emerged as a revenue powerhouse.
What You Need to Know
You may have recently heard that Early Warning® Services has decided to decommission the Zelle® Common Mobile Application (CMA), also known as the Purple App or the Zelle® standalone app, for out-of-network transactions. This significant change will impact how users send and receive money, particularly those who rely on the standalone app because their institution is not a Zelle Network® participant. Who Should Care? More than 2,200 financial institutions are on the Zelle Network® today.
Forget pay TV, free-to-air is the only truly democratic form of media
Patrick Delany’s recent comments about the anti-siphoning regime is the same narrow and self-serving perspective we have seen from pay TV since the anti-siphoning laws were first proposed in the 1990s.
Traditional TV's plea for protection of free major sporting events
The federal government is desperate to identify ways to ease the cost-of-living crisis and most involve making tough choices. But there’s one very easy win within reach. The proliferation of subscription streaming TV services such as Amazon Prime, Disney Plus and Apple TV has dramatically increased the cost of watching television content that used to be free. Many Australians are paying hundreds or even thousands of dollars each year for access to sport, drama and movies.
Traditional TV's plea for protection of free major sporting events
The federal government is desperate to identify ways to ease the cost-of-living crisis and most involve making tough choices. But there’s one very easy win within reach. The proliferation of subscription streaming TV services such as Amazon Prime, Disney Plus and Apple TV has dramatically increased the cost of watching television content that used to be free. Many Australians are paying hundreds or even thousands of dollars each year for access to sport, drama and movies.
Mediaweek’s A to Z of 2023: F is for Free TV
To wrap up 2023, Mediaweek is looking at the biggest trends, events, platforms, and brands of the year. Welcome to Mediaweek’s A to Z of 2023 … and beyond. By Bridget Fair, Chief Executive Officer, Free TV There’s no doubt the media sector is changing rapidly but one thing that hasn’t changed is Australians turning to free-to-air TV for the big stories and the big moments.
The Melbourne Cup is proof that Australia's big moments cannot be paywalled
The millions of people who tuned in this year to watch the Matildas’ FIFA Women’s World Cup campaign, the NRL State of Origin series, the AFL Grand Final and the finale of Married At First Sight proved beyond a shadow of a doubt that free-to-air TV continues to play an important role in our lives. But more than that, local, free TV is still what creates the huge cultural moments that unite Australia.
Bridget Fair: Foreign giants are squeezing Aussie stories off your smart TVs
The millions of people who tuned in this year to watch the Matildas’ FIFA Women’s World Cup campaign, the NRL State of Origin series, the AFL Grand Final and the finale of Married At First Sight proved beyond a shadow of a doubt that free-to-air TV continues to play an important role in our lives. But more than that, local, free TV is still what creates the huge cultural moments that unite Australia.
Bridget Fair: Sport highlights importance of protecting Australian Free TV
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Why we all benefit by making sure our free TV services are strong
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Facebook and Google’s responses to the ACCC report are dangerous
If you were to read Facebook and Google’s responses to the ACCC’s Digital Platforms Inquiry Report, you’d wonder why policymakers across the globe are worried. Both platforms say there’s nothing to see here, and that, as Australian citizens and local media businesses, we have nothing to fear from the rise and rise of the most dominant companies the world has ever seen. And then there’s the kicker. If only we understood their businesses, we would know that everything is going to be okay.
It’s time to change political advertising rules
Last year, commercial free-to-air television broadcasters were approached by an exciting new client to run a major campaign to reset its reputation. It was a great vote of confidence in the power of free-to-air television to reach a broad audience and deliver a clear message. There was just one fly in the ointment, in the form of a licence condition exclusive to television and radio broadcasters.
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