There’s no denying it. Conferences cost a lot of money to attend. The tickets alone can take a big hit on your company’s wallet. Add that to the cost of transportation, lodging, and food if you’re attending a conference out of town. The final dollar amount can be reason enough for your boss to give you the dreaded response: “No.” This can be tough though when the conference you have your eyes on has an awesome speaker line-up, compelling breakout sessions, and takes place in a stellar city.