Adapting to ongoing technological shifts in media and communications, Bruce Cameron created Social Media ROi in 2013 to integrate the best polling and social media monitoring techniques. Social Media ROi is a social media monitoring and analysis company. Return On Insight provides clients with polling and market research advice. He founded Return On Insight in 2011 after leading Cameron Strategy for a decade and heading up three research divisions for the Angus Reid Group in the 1990s.
Return On Insight designs and conducts research to inform communications and branding strategies, while Social Media ROi monitors the 24-7 online world, helping to understand digital conversations and develop highly targeted outreach campaigns.
Based on market research and social media analytics, Return On Insight helps craft media messaging, branding and stakeholder engagement strategies, and issues management campaigns.
Mr. Cameron frequently appears in Canadian media to comment on trends in public opinion and social media, including being a feature analyst with CBC Elections in Alberta and a regular national contributor to CBC Radio and TV.
ROi and Social Media ROi have offices in Calgary, Edmonton, Vancouver and Edinburgh.
Bruce Cameron can be reached at 403-850-4068 or rbc@returnoninsight.ca or via Twitter @roitweets
