Bruce Einhorn
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Hong Kong-based correspondent for Bloomberg News. Opinions expressed are my own.
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Articles by Bruce Einhorn
Musk Targets Delta in Airline Satellite Wi-Fi Fight
Greetings, it’s Bruce Einhorn in Princeton, New Jersey. As SpaceX dominates the race to provide satellite-based broadband to airline passengers, Elon Musk is putting pressure on one executive who’s dared to snub Starlink. But first...
US Sends Signal of Space Weapons Before Trump-Xi Meeting
A member of the People’s Liberation Army Color Guard stands guard on Tiananmen Square in Beijing on March 12, 2026.Photographer: Qilai Shen/Bloomberg September 23, 2026 at 2:04 PM UTC Greetings, it’s Bruce Einhorn in Princeton.
India Seeks Rocket Revival After Failures
Greetings, it’s Bruce Einhorn in Princeton, New Jersey. A rocket launch slated for this week from southern India will test the nation’s ambitions to be a global space power. But first ... Three things you need to know today:
China Calls Off Chang’e-7 Mission in Lunar Setback
Greetings, it’s Bruce Einhorn in Princeton, New Jersey. China’s scrapping of the Chang’e-7 mission caught the space world by surprise. But first ... Three things you need to know today:
Rocket Lab Hedges on Yearend Goal for Neutron’s Debut
Greetings, it’s Bruce Einhorn in Princeton, New Jersey. Rocket Lab, the second-most prolific US rocket company, this week offered some guidance on its progress trying to close the gap with SpaceX. But first ... Three things you need to know today:
Altman-Backed Brinc Raises $125 Million to Expand US Drone Sales Original
, a startup backed by OpenAI Chief Executive Officer , raised another $125 million to increase sales to police and fire departments after the US restricted imports from Chinese rivals. Existing investor led the new funding round, with participation from other prior investors and , the billionaire co-founder and chief executive officer of software maker , Brinc announced on Tuesday.
Altman-Backed Brinc Raises $125 Million to Expand US Drone Sales
Source: Brinc Drones (Bloomberg) -- Brinc Drones Inc., a startup backed by OpenAI Chief Executive Officer Sam Altman, raised another $125 million to increase sales to police and fire departments after the US restricted imports from Chinese rivals.
Rocket Lab Ratchets Up Its SpaceX Challenge
Hi, It’s Bruce Einhorn in Princeton, New Jersey. Following Rocket Lab’s deal with Iridium, CEO Peter Beck is still missing a critical element in his attempt to compete against Elon Musk. But first... Three things you need to know today:
SpaceX’s IPO Prospects Soar While Blue Origin Flails After Explosion
Hi, it’s Bruce Einhorn in Princeton, New Jersey. It’s been a big week, with the New Glenn explosion further highlighting SpaceX’s industry dominance ahead of its record-setting initial public offering. But first... Three things you need to know today:
Delta CEO says Amazon’s tech, pricing beat Musk’s Starlink
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Delta CEO says Amazon's tech, pricing beats out Musk's Starlink
(Bloomberg) -- Delta Air Lines Inc.'s Ed Bastian rebuffed Elon Musk's criticism about his airline picking Amazon.com Inc. for its in-flight Wi-Fi service, saying the retail giant's product is cheaper than SpaceX's Starlink and also includes a suite of streaming content. “Amazon brings a lot more than just satellite technology,” Bastian told Bloomberg in an interview on Monday.
Delta says Amazon offers better tech, pricing to Musk’s Starlink
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Iran War Opens Opportunity for China to Flex Its GPS Alternative
Hello again, it’s Bruce Einhorn in Princeton, New Jersey. President Donald Trump’s trip to Beijing has brought China’s GPS alternative into view as potentially a big winner in the Iran war. But first... Three things you need to know today:
Robinhood Billionaire Bhatt’s Cowboy Space Raises $275 Million
Source: Cowboy Space Corp. (Bloomberg) -- A space unicorn started by Baiju Bhatt, the billionaire co-founder of Robinhood Markets Inc., raised $275 million, changed its name and unveiled a plan to build data centers in orbit.
SpaceX Has a Stranglehold on Launches as Competitors Flounder
Hi, it’s Bruce Einhorn in Princeton, New Jersey. Last month’s New Glenn failure is just the latest setback by SpaceX rivals that have strengthened the company’s dominant position ahead of its IPO. But first ... Three things you need to know today:
Amazon's $11.6 billion Globalstar deal amps up Musk rivalry
(Bloomberg) -- Amazon.com Inc.'s $11.6 billion deal to buy Globalstar Inc. ramps up competition with Elon Musk's Starlink in satellite communications, a market predicted to double to $200 billion in the coming years. On Tuesday, Amazon announced plans to buy the satellite operator for a mix of stock and up to $90 a share and said that in 2028 it will launch a direct-to-device service, offering connectivity straight to people's mobile devices as an alternative to traditional cell towers.
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By Michelle Davis, Ryan Gould Verified, Loren Grush Verified, Matt Day Verified, Bruce Einhorn Verified
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The Seattle Times
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By Michelle Davis, Ryan Gould Verified, Loren Grush Verified, Matt Day Verified, Bruce Einhorn Verified
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The Seattle Times
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Amazon’s $11.6 Billion Globalstar Deal Amps Up Musk Rivalry Original
Amazon to buy satellite company Globalstar for $11.6 billion
Amazon.com Inc. agreed to acquire satellite operator Globalstar Inc. in a roughly $11.6 billion deal that would expand the services of its satellite system. Amazon is offering Globalstar shareholders either $90 in cash per share, or 0.32 shares of Amazon stock with a value capped at $90 a share, according to a statement on Tuesday. That represents a nearly 117% premium over Globalstar's price from late October, before Bloomberg reported that the company was exploring a potential sale.
Amazon to buy satellite company Globalstar for $11.6 billion
Amazon.com Inc. agreed to acquire satellite operator Globalstar Inc. in a roughly $11.6 billion deal that would expand the services of its satellite system. Amazon is offering Globalstar shareholders either $90 in cash per share, or 0.32 shares of Amazon stock with a value capped at $90 a share, according to a statement on Tuesday. That represents a nearly 117% premium over Globalstar's price from late October, before Bloomberg reported that the company was exploring a potential sale.
Amazon acuerda comprar Globalstar por US$11.600 millones y expandir su red satelital
Amazon apunta a los satélites y comprará Globalstar por US$11.600 millones
Bloomberg — Amazon.com Inc. (AMZN) acordó adquirir el operador de satélites Globalstar Inc. (GSAT) en una operación de unos US$11.600 millones que ampliaría los servicios de su sistema de satélites. Amazon está ofreciendo a los accionistas de Globalstar o bien US$90 en efectivo por acción, o bien 0,32 acciones de Amazon con un valor limitado a US$90 por acción, según un comunicado de este martes.
NASA’S Gateway Switcheroo Leaves Allies in the Lurch
Hi, it’s Bruce Einhorn in Princeton. While all eyes are on Cape Canaveral ahead of the planned launch of Artemis II, some US space partners are looking for answers after NASA scrapped the plan for a lunar space station. But first ...
Why Everyone Is Heading Back to the Moon
Why Everyone Is Heading Back to the Moon Decades after humankind took a giant step, we’re again racing to the lunar surface—only this time it’s about more than “flags and footprints.” March 31, 2026 at 6:00 AM EDT More than 50 years after the last...
Why Everyone Is Heading Back to the Moon
4 hours ago The first journey to deep space since 1972 comes at a crucial time in Donald Trump's presidency. The US is bitterly divided on topics ranging from the ongoing US strikes in Iran to immigration and the economy. So a successful Artemis mission, sending four astronauts to the Moon on Wednesday, could …
War’s Airstrikes Cripple Iranian Rocket and Satellite Programs Original
Source: Roscosmos/AP (Bloomberg) -- The Iranian space program, one of the most advanced in the Middle East, has suffered extensive damage from US and Israeli airstrikes, potentially driving Tehran to deepen cooperation with China and Russia.
Iran’s Space Program at Risk From War With US and Israel
Greetings, it’s Bruce in Princeton, New Jersey. With the US and Israel once again attacking Iran, facilities serving the Iranian space program are now very much at risk. But first ... Three things you need to know today:
From Japan to China to India, Rockets Are Failing in Asia
Hello, it’s Bruce Einhorn in Princeton, New Jersey. It’s been a disappointing few weeks for Asian countries hoping to provide alternatives to Western rocket companies like SpaceX, with China, India and Japan all suffering setbacks. But first...
From Japan to China to India, Rockets Are Failing in Asia
Trump At Davos LIVE: Don't Want To Use Force To Take Greenland, Says US President Trump At Davos LIVE: Stock Market Will Double, Says US President The US stock market will double in value because of me, said Donald Trump. Trump At …
Maduro Ouster: China Loses Space Ally After US Operation in Venezuela
Greetings, it’s Bruce Einhorn in Princeton, New Jersey. Our first space newsletter of 2026 looks at some of the fallout from the downfall of Nicolás Maduro. But first ... Three things you need to know today:
The Chinese-made drones used by US police face a MAGA-fueled reckoning
(Bloomberg) -- President DonaldTrumps administration faces a Tuesday deadline for declaring whether Chinese drone maker DJI Technologies poses a national security threat, a decision with the potential to ground thousands of machines deployed by police and fire departments across the US.The president already signed an executive order in June targeting foreign control or exploitation of Americas drone supply chain.
China-Made Drones Used by US Police Face a Trump Security Push Original
President Donald Trump’s administration faces a Tuesday deadline for declaring whether Chinese drone maker DJI Technologies poses a national security threat, a decision with the potential to ground thousands of machines deployed by police and fire departments across the US. The president already signed an executive order in June targeting “foreign control or exploitation” of America’s drone supply chain.
Russian Space Agency Roscosmos Needs a Reboot After Baikonur Incident
Greetings from Princeton, New Jersey. Last week brought another setback for Russia’s troubled space program, raising even more questions about the ability of the country’s top space official to follow through on promises of a revival. But first ...
Russian Space Agency Needs a Reboot After Baikonur Incident
6 hours ago Cheaters never win. Well, that’s not entirely true. Some cheaters can get away with it for a while before it all comes crashing down. That’s the arc we’ve seen countless times in several movies based on true stories. One couple in Australia, originally from Kazakhstan, just played out that whole arc …
Astronauts at China’s Tiangong Space Station Stranded Due to Debris
Hi, it’s Bruce Einhorn in Princeton, New Jersey. The news that China scrapped the return of astronauts from the Chinese space station because of possible damage to their vehicle is raising more concerns about the threats of orbital debris.
Trump’s White House Ballroom: Satellite Photos Show East Wing Demolition
Greetings, it’s Bruce Einhorn in Princeton, New Jersey. Space companies not controlled by Elon Musk aren’t often in headlines about politics, but that’s what’s happened to Planet Labs thanks to some photos of the White House by the satellite operator.
Viasat Fights Back Against Musk's Starlink With New Satellite
Hi, it’s Bruce Einhorn in Princeton, New Jersey. Before newcomers like Starlink came around, California-based Viasat was one of the satellite industry’s heavyweights.
Firefly Stock Drops After Alpha Rocket Test Ends in Mishap
Firefly Aerospace signage during the company's initial public offering at the Nasdaq MarketSite in New York on Aug. 7. (Bloomberg) -- Shares of Firefly Aerospace Inc.
US Bravado Won’t Win Space Race with China: Business of Space
Greetings from Princeton, New Jersey. The US-China space race is back in the headlines, with the Trump administration insisting America has the lead, despite China’s advances. But first ... Three things you need to know today: • Google and Microsoft back food crisis hotline. • NASA rover that may signal ancient life. • Astroscale sees increase in from UK, Japan.
China Is Advancing Its Space Capabilities While America Brags
Greetings from Princeton, New Jersey. The US-China space race is back in the headlines, with the Trump administration insisting America has the lead, despite China’s advances. But first ... Three things you need to know today:
US Bravado Won’t Win Space Race with China: Business of Space
Greetings from Princeton, New Jersey. The US-China space race is back in the headlines, with the Trump administration insisting America has the lead, despite China’s advances. But first ... Three things you need to know today: • Google and Microsoft back food crisis hotline. • NASA rover that may signal ancient life. • Astroscale sees increase in from UK, Japan.
SpaceX lanzará un cohete más grande y totalmente reutilizable en 2026: Elon Musk
Bloomberg — Después del éxito de su última prueba del Starship, SpaceX está desarrollando una versión más grande del cohete que debería ser completamente reutilizable el año que viene, declaró Elon Musk. Este nuevo cohete, Starship, será capaz de transportar más de 100 toneladas de carga útil a la órbita, según informó el CEO de SpaceX durante una videoconferencia celebrada el martes en el marco de la conferencia All-In Podcast.
Musk Says SpaceX to Fly Bigger, Fully Reusable Starship in 2026 Original
Following the of its latest Starship test, is readying a bigger version of the rocket that should be fully reusable next year, said. The newer Starship will be capable of carrying more than 100 tons of payload to orbit, the SpaceX chief executive officer said, speaking via video at an All-In Podcast conference on Tuesday. The current iteration of Starship, which the company calls Version 2, has capacity of about 35 tons and SpaceX has been able to recover just its booster.
Musk anuncia que SpaceX revelará cohete gigante y 100% reutilizable en 2026
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Musk says SpaceX to fly bigger, fully reusable Starship in 2026
BUSINESS Bruce Einhorn Bloomberg View Comments Following the success of its latest Starship test, SpaceX is readying a bigger version of the rocket that should be fully reusable next year, Elon Musk said. The newer Starship will be capable of carrying more than 100 tons of payload to orbit, the SpaceX chief executive officer said, speaking via video at an All-In Podcast conference on Tuesday.
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