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Articles by Bryan Sise
America’s Consumer Trust Crisis in the AI Era
Trust has always been the foundation of everyday life — whether you’re booking a vacation rental, meeting someone from a dating app, or letting a babysitter into your home. But in 2025, that foundation is starting to crack. As artificial intelligence becomes more advanced, so do the tools of deception. Deepfake videos, AI-generated reviews, fake social media profiles, and impersonation scams are making it harder than ever to know what’s real and who can be trusted.
6 Strategies for Hiring Seasonal Retail Employees
With advanced planning – and some creativity – retailers can fill seasonal positions ahead of the competition. Retail and the Leisure and Hospitality industries are the biggest employers of seasonal workers in the US. Retailers hire about 700 thousand workers every month, according to the US Bureau of Labor Statistics, and total retail employment in the US hovered around 15.5 million at the end of 2023.
Response to Trump's Executive Order on Immigration
Note: Yesterday, SendGrid CEO, Sameer Dholakia sent an email to all SendGrid employees regarding President Trump’s executive order on immigration. We’d like to share it with you here. Gridders, As you know, this past Friday, President Trump issued an executive order restricting immigration from seven Muslim-majority countries.
Send Your Best with SendGrid's New Services and Tools
Bring your email program to peak fitness with help from our email experts and diagnostic tools When it comes to your own health and wellness, you know there’s a difference between feeling pretty good and performing at your best. Sometimes you feel okay, and function fine in work and life—but you knew you weren’t in the best shape you could be, and you might not be ready for an intense workout or a challenging hike.
Building Artificial Intelligence Into SendGrid: Our Journey So Far and What It Means For You
Whether a company is sending purchase confirmations via API, segmented promotion emails with tailored messages, or newsletter promotions, every company aims to keep their customers close. Keeping customers close means keeping them engaged with your company, drawn to your brand, aware of your value, and remembering this value when it’s time to buy. To do this, a company needs to: Help customers when it counts most.
How to Migrate From SparkPost to SendGrid
As the pioneer of cloud-based transactional email, we’ve seen many changes and new companies in the space. The trend we’ve seen with these companies is that first they imitate us, then they attack us, then they imitate us some more. In addition to providing detailed migration guidance below, we want to provide a few thoughts about the value our customers get from SendGrid.
Research Insights on Email Personalization
In part 1 of this series, I discussed how personalization is the key to building an optimal customer experience and growing people’s love for your brand. We explored how three brands, Spotify, eBay, and Airbnb, are taking personalization to new levels with highly engaging emails. Today, I’m covering additional insights from a recent report released from Forester Research, an independent market research firm.
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