Becoming regenerative organic certified is a complex, multi-year process that goes far beyond long-standing sustainable practices, even for farms that have worked under soil-health principles for generations. That is the case of Lundberg Family Farms, a California-based rice producer with organic roots dating back to the 1960s, which obtained Regenerative Organic Certification (ROC) in 2023 after an exhaustive evaluation of its agricultural, environmental and labor practices.
