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Articles by Bryson Ross
New Belgium Brewing Donates $100,000 to GRID Alternatives
(FORT COLLINS) – As the summer sun brings the heat, New Belgium Brewing is donating $100,000 to GRID Alternatives to support its mission to make solar technology accessible to low-income communities, while providing pathways to clean energy jobs.
New Belgium’s The Hemperor Blends Hops and Hemp
(FORT COLLINS) The next big thing in hoppy beer is here. Say hello to The Hemperor HPA. New Belgium Brewing’s new year-round release offers a mystical marriage of hops and hemp that fills the senses with a ground-breaking blend of herbal olfactory like no other beer on the market. “Let’s face it, brewers have been trying to get cannabis-like aromas from hops for years, but it’s always missing a certain something,” said Ross Koenigs, New Belgium’s Research and Development Brewer.
New Belgium Brewing Taps Backbone Media as Media Buying and PR Agency of Record
New Belgium Brewing Company, one of the country’s leading craft breweries and maker of the popular Fat Tire Belgian Style Ale, has named Backbone Media as its media buying and public relations agency of record. “We’re excited to reunite with New Belgium Brewing, a brand that was integral to the growth of our agency’s media planning and buying services nearly a decade ago,” said Greg Williams, partner and media director of Backbone Media.
Duct Tape Then Beer to Raise $100K for Bears Ears Education Center
Duct Tape Then Beer, a small outdoor creative agency, today announced a Kickstarter campaign to raise $100,000 for a Bears Ears Education Center on behalf of Friends of Cedar Mesa, a 501(c)3 that works to ensure that the public lands in San Juan County, Utah, are respected and protected. The status of Bears Ears National Monument remains in limbo.
Recover Brand Launches Made in the Carolinas Line
Inspired by the rich textile heritage of North Carolina, Recover Brands - the sustainable apparel manufacturer based in Charlotte, NC - has launched their Made-In-The-Carolinas line of clothing and accessories. The collection, that features socks, shirts and a beanie is entirely made within a 150 mile radius of their headquarters.
Good To-Go Aims to #DoBetter this Holiday Season
Good To-Go, the dehydrated gourmet meal brand changing the way people eat on the go, aims to do better this holiday season by donating 1 meal for every 2 purchased through their website to hurricane relief efforts in Puerto Rico. Between November 17 - December 31, all orders placed through www.goodto-go.com will automatically apply to the effort. Customers can also choose to donate their entire order in addition to Good To-Go’s match by entering coupon code DOBETTER.
Chaco Donates $47,000 to Protect Bears Ears National Monument
In anticipation of an official announcement from the Trump administration about the future of Bears Ears National Monument, footwear brand Chaco has donated $47,000 to two charities dedicated to protecting the monument. Earlier this year, President Trump signed an executive order directing Interior Secretary Ryan Zinke to review Bears Ears National Monument and all other monuments designated since 1996.
United By Blue introduces a new bison-insulated, waterproof jacket
The outdoor company just unveiled their most active jacket yet, developed using their own, sustainable bison fiber supply chain. Only 1000 jackets available. United By Blue (UBB), an outdoor apparel and lifestyle brand focused on waterway conservation, is proud to introduce the Bison Sport Jacket, a sustainable jacket designed and constructed entirely in North America.
Chaco Partners with Cabin-Time to Celebrate Art in the Outdoors
GRAND RAPIDS, Mich. (Oct. 2, 2017) – Chaco, the iconic outdoor lifestyle footwear brand, announced today a partnership with Cabin-Time, a roaming creative residency to remote places. A behind-the-scenes look at Cabin-Time’s latest outing, as well as artist-designed custom Z/1 Classic sandals, are now available at Chacos.com/cabintime.
United By Blue expands team; hires new Director of Marketing and E-Commerce
United By Blue (UBB), an outdoor apparel brand committed to cleaning up the earth’s waterways, is pleased to welcome Joanna Schnell as their new Director of Marketing and E-Commerce. Schnell will be managing all of UBB’s digital, catalog, and retail marketing to support core businesses and new brand initiatives as the Philadelphia-based company continues to scale. “We’re excited to have Joanna join the United By Blue team,” says Mike Cangi, co-founder and Brand Director of UBB.
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