Pantone describes it as ‘a dramatically provocative and thoughtful purple shade, that communicates originality, ingenuity, and visionary thinking that points us toward the future. Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now’… Basically, it’s just a really nice jewel shade of purple. Historically, there has also been a mystical or spiritual quality attached to Ultra Violet.