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Articles by by. Sally Bergesen
We Work for Women's Bodies
We strongly believe there is no single "runner body." While we’re at it, there is no such thing as a bikini body or tank top arms. What does exist are bodies, running or wearing bikinis and yes, there are arms in tank tops. But there is no one constructed body to do any of these things. When we design apparel the goal is for every body to feel great (and sure, look great) doing what they love.
Two Minutes with Kara Goucher
Boulder is about 1300 miles too far from Seattle. I think this every time I think of Kara. Fortunately, she helps us shorten that distance with lots of updates on training, racing, and what's turned out to be a political year for the sport. Like so many women, I was incredibly proud of her for sharing her story this spring on the BBC and speaking truth to power.
Oiselle Running Apparel for Women
In some ways, a store is just a room. Four walls and a roof. And as I write this, a scant four days away from opening, I can tell you that what will become Oiselle’s Flagship Store still doesn’t look like much more than a room with a cherry picker in it. Am I stressed? Hellz yes. Do I believe? I do. It will all come together. Between now and Thursday, I believe a magical transformation will happen. And when we crack open the doors to host our grand opening party, a jewel box awaits.
New! Sweet Tracks Featuring Kara Goucher & Lauren Fleshman
In a move rarely seen, nor even hoped for, two of the sports world’s most celebrated pro runners are risking everything by moving off the track and onto the music scene with an album of cacophonous proportions. A collection of music so new and raw, it’s quickly becoming the talk of the industry… “It’s remarkable.
Woman Up Friday! Atsuko Tamura joins Oiselle as President
Today is the day I can leap to the rooftops and yell out: “My amazing friend and mentor Atsuko Tamura is joining Oiselle as President!!!” Before I say more, let me take you back to the time we first met. It was over a year ago and I was hanging in there, but I was also struggling. I had staffing problems, I was doing the work of three people, and I had to raise money to keep Oiselle going. In my quest for new connections, a friend of mine (let’s call him Bob), introduced me to Atsuko.
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