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Half of my career has been in sales and the other in marketing. I have always had a strong affiliation to the sales team because as a marketer, I relied on them to execute the plan that they helped me draw up. My past mentors and other marketing authors call this Smarketing. So, this is a good time to reflect on what the long-term impact of COVID-19 may be on the pharma sales model and why a Smarketing approach is more important than ever.
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